In celebration of the recent World Emoji Day, Adobe put together its first-ever Emoji Trend Report. The goal of the report was to discover more about the impact of Emojis on our lives, relationships and communications, and to find out

Since the start of the year, Twitter has been trialling a new version of its desktop website. Recently, the final product has been released to the public and has received mixed reviews on its new appearance and updated features. But

There's no doubt that online marketing has become the norm. With the sheer level of paid ads and sponsorships run through social media, the world seems to have forgotten about the value still held in offline marketing. Today, direct marketing

Public Relations is a fast-paced industry in which you get out what you put in. With PR, the more you put in, the more you'll get back. While the initial years may feel overwhelming, the work you put in will

Facebook is one of the best places for brands to start building their social media presence as well as building a digital footprint. Boosting posts on Facebook can help drive more organic and paid reach and impressions to a page

Instagram is, no doubt, one of the best social media platforms to be on right now. This visually appealing social app has gained a lot of attention over the years, cleverly gathering the interest of brands and regular users to

Social media contests have proven to be a very effective way to grow a brand in this digital age. Brands can explore the numerous benefits of this marketing strategy, which comes with little to no expense. With the help of

The online or offline reputation of a business is as important as the services or products that the business offers, and business owners or managers must do everything to protect the reputation of the business. The reputation of a business

Emails are obviously still the best thing on the internet right now. It is in its own class of modern communication and remains as relevant as ever, especially with more businesses striving to pitch their tent in the digital space,

Webinars, the short form of web-based seminars, have increasingly grown in popularity over the last few years with more people using the internet frequently. Unlike its counterpart - seminars, which are held in physical locations, webinars, allows brands to gather