Marketing strategies are influenced by two key factors: the size of a company and the target market. If your target market is the local population, the strategy you employ will be different from that of a national corporation. So, what
Blogging can be an effective marketing technique for businesses. However, many marketers struggle to find interesting topics to write about. If you fall into this category, or you're new to blogging and you're wondering where to start, this article is
With over 500 million users, LinkedIn is a social platform geared towards professionals. The network is designed to promote your business, connect with industry partners or find a job or freelance work. If you have a B2B business or a business
Social media offers endless opportunities for maintaining customer relationships, keeping in touch with prospects and building your brand. If you're a business owner, you probably already know this. But did you know that it's also a valuable customer service tool?
Inclusive marketing means creating content that reflects the diverse communities your business serves. As marketers, we need to relay our brand's message in a way that resonates with people from all backgrounds, regardless of gender, race, ethnicity, age, ability, religion
Infographics have risen in popularity over the past 10 years. Today, brands of all sorts are using them to benefit their business. Between 2010 and 2012, online searches for infographics increased by 800%. That poses the questions: why have infographics