“Content is king” is one of the most popular phrases in the world of digital marketing. The meaning behind this powerful phrase is that creating unique, informative, and engaging content is the surest way of building your website’s authority. Not

SSL Encryption is not only a must today to protect your website and its visitors, but also a prerequisite for any company who wants to be favorably ranked on Google. In February 2018, Google announced that as of July 2018,

Before you roll your eyes at yet another corporate training term, just read and see if this is something that should matter to you. When you read something like “growth hacking” you can see some overexcited guru sat in

Marketing is not just about targeting customers. Attention also needs to be given to the potential of selling your products and services to other business. A lot of analysis is given over to the current and future trends

What is a chatbot? A chatbot is a computer program that gives the impression that a user is having a conversation with a human being over the internet. A chatbot is designed to answer commonly asked questions quickly – without

What is story telling in marketing? Human brains are hardwired to tell stories. If a light comes on in your car then your bran will turn this into a story of how some vital part is in danger of breaking,

Digital marketing sometimes offers strange paradoxes. It is a global business but works best when it leverages a local, community voice. A business needs an online presence that announces the product and services to the world, but people

You may have spotted the option to go live on Facebook. Why on earth would anyone choose to go live in their everyday life? Well, the truth is that live video is not really designed for the everyday user

Mobile marketing in brief First things first – let’s make the obvious statement from the start – your consumers are literally attached to their mobile devices. Have you ever sat in a fast food restaurant and watched as people stare

Digital marketing is the cornerstone of the success of businesses in today’s online world. There are well over 3 billion internet users globally and each of these users is a potential customer for your company. The secrets of