Emails are an integral part of modern marketing. However, so many brands waste time sending emails that don't work. To avoid this, you need to make use of A/B testing. This will help you to test what message resonates with

Marketing strategies are influenced by two key factors: the size of a company and the target market. If your target market is the local population, the strategy you employ will be different from that of a national corporation. So, what

Blogging can be an effective marketing technique for businesses. However, many marketers struggle to find interesting topics to write about. If you fall into this category, or you're new to blogging and you're wondering where to start, this article is

To sell your product or service online, you need to drive traffic to your website. Because of this, you may go into panic mode if your site starts to lose traffic. We know it's easier said than done but try

With over 500 million users, LinkedIn is a social platform geared towards professionals. The network is designed to promote your business, connect with industry partners or find a job or freelance work. If you have a B2B business or a business

Unfortunately, time is one thing we cannot produce with technology. We are all given the same 24 hours per day, and the only way to increase our productivity is to become better at time management. Thankfully, we are here to

Social media offers endless opportunities for maintaining customer relationships, keeping in touch with prospects and building your brand. If you're a business owner, you probably already know this. But did you know that it's also a valuable customer service tool?

Audio blogging is all the rage right now. Used by industry leaders including Tim Ferriss, Startup Grind and 500 Startups, podcasting is a great way to connect with people on the go. Whether you're an investor looking for details on

Inclusive marketing means creating content that reflects the diverse communities your business serves. As marketers, we need to relay our brand's message in a way that resonates with people from all backgrounds, regardless of gender, race, ethnicity, age, ability, religion

Infographics have risen in popularity over the past 10 years. Today, brands of all sorts are using them to benefit their business. Between 2010 and 2012, online searches for infographics increased by 800%. That poses the questions: why have infographics