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Our Workflow

It is important here at 2o.com that the way we work is transparent to our clients. When you work with us we will take you through the five steps to successful online marketing. These steps, which we call our workflow, includes: planning, strategy, optimization, research and results have proven successful time and again for our clients and we know they could be for your to.

Planning

The first step is to work with a client to plan and work out the approach that best fits your brand and your vision for your company. We take our time to consider the strategies and the timeline that will work to successfully market your company. We take pride in meeting deadlines and know that time spent in this planning phase will help us deliver quality on time for you, our clients.

You will be integral to our efforts at this stage. Your vision and your goals for your company are the foundation from which we plan your digital marketing workflow.

Strategy

Our workflow then moves onto strategy. We bring together our experts from each area of digital marketing: content, website design, website development, social media marketing and affiliate management. The contributions from our professionals comes together to map out the detail of the strategy we will use to market your company.

Each element of the strategy will coordinate and collaborate to bring about a cohesive approach to your digital marketing. Whatever platform, whatever device your customer chooses to engage with you should offer the same brand and the same clarity of message.

Optimization

This is a crucial step in our workflow. There is no point in putting effort into a marketing strategy if no site is driven to your website. We work out the best strategy for SEO and for back links. We can work with you to develop a strategy for affiliates. The strategy will improve your ranking and in turn ensure footfall through your online store.

We want your digital marketing campaign rises from the obscurity of the bottom of a search engine list. With out work on optimization we will make sure your digital marketing is as impactful as possible.

Research

All our work is based on detailed research. Our focus on getting to know your customers, the keywords they would use and the copy that would engage them is a crucial part of the workflow. It is about knowing your business inside and out to make the best decisions possible. This research continues before and after implementation of the strategy and before and after we optimize your website. It is about learning what will work best and what will improve the outcome for your business.

We will ask questions like: who are your customers? Where do they visit online? What sort of content do they like to read? and more.

Results

This is the final step in the workflow. It is about analysing the results of the strategy and ensuring the best outcomes for our clients. This the final step but it feeds into another cycle of the workflow. With the lessons learned from analysing the results we begin our planning and strategizing for the next marketing we put in place for you.

We know that our workflow will provide exceptional results for our clients. We are never satisfied. We will continue to evaluate and learn what has worked and what could be optimised for greater results.

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Planning

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Strategy

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Optimization

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Research

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Results

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