Finding Ideas for Your Business’ Blog
Blogging can be an effective marketing technique for businesses. However, many marketers struggle to find interesting topics to write about. If you fall into this category, or you’re new to blogging and you’re wondering where to start, this article is for you. When it comes to finding ideas for your business’ blog, there are a few key topics to consider. Below, we explore these in more detail.
Cost Articles
Before buying a product, many people search online for how much it might cost. If you have internet access, this is the easiest way to get a rough idea of the market. However, many people struggle to find the answers, particularly if they’re searching for a niche product or service.
Cost questions are important to consumers, but few companies take the time to answer them. This may be because they don’t have the time or maybe because they’re afraid to. To give buyers the information that they want, be the company that answers these questions. Costs articles generate a high level of traffic and increase conversions because they build trust. When writing a cost article, it’s important to get the information right. Depending on your subject, do as much research as necessary before putting pen to paper.
“Best of” lists
Best of lists are another great blog topic. When looking for a new product, many buyers search for the best options before investing their cash. For instance, if you want to buy a new graphics tablet, you may search “best graphics tablet” to get an idea of what’s good. Some people like to be more specific and search for things like “best graphics tablet for illustrators” or “best affordable graphics tablet”. Give buyers the information they’re looking for with a “best of” list.
Comparison Articles
Buyers love comparison articles. For this type of post, take the leading entries from a “best of” list and compare them. You can either structure your post by detailing how the products stack up against each other in different categories, or you can write a detailed summary of the pros and cons for each with a wrap-up at the end.
Problems With the Solution Articles
Talking about the problems of your product or service can help to build trust with your audience. Buyers understand that what you’re selling isn’t going to suit everybody, so outlining the potential issues can help buyers to make an informed decision on whether or not to purchase. While this type of article can cut down potential leads, it can vet out bad fits that were never going to work out in the first place. If some of your problems have easy solutions, use this article to explain them. In your post, you can address potential issues and offer the right solutions.
Pros and Cons Articles
There’s nothing worse than buyers remorse. Nobody likes to buy a product only to regret it later down the line. When this happens, you’ll probably wish you had researched the options just a little bit more. Before investing in a product, many buyers search for a list of the pros and cons to weigh up their decision. With this in mind, pros and cons articles are popular amongst buyers. Thankfully, a pros and cons article is quick and simple to write. All you need to do is organise two columns and outline whether the benefits of the purchase outweigh the negatives.
Benefits Articles
Some buyers like to ignore the bad stuff and focus on the good. This makes benefits articles another great blog topic. With this type of post, you can write persuasive copy that outlines the advantages of a product or service. While benefits articles are highly popular, be aware that they are one of the most common articles written for business blogs. This makes it even more important to use relevant keywords that you can rank for.
Problems That Need a Solution
If a customer is experiencing a problem, they may search the internet for a solution. If they don’t know what the problem is, they may use a search engine to help identify it and see what the various solutions are. For this type of article, consider the root problem that your products and services solve. Then think about how your customers would phrase that query. This type of article is a great way to bring traffic to your website.
How-to/Tutorial Articles
How-to or tutorial articles are another great option. Depending on the nature of your product or service, tutorials articles can show your customers how to use it. If you have a YouTube account, you can pair these articles with step-by-step videos.
You can also write how-to articles on subjects that relate to your product. For instance, if you sell home appliances, you could write articles on how to choose a washing machine, how to clean a washing machine or how to troubleshoot a washing machine. This will help drive new traffic to your site.
Definition and Description Articles
Definition and description articles give a clear explanation of what your product is or what the service you offer entails. Depending on your product or service, this type of post can sometimes have high competition volume. You may even find that sites like dictionary.com or Wikipedia rank on the first page; however, that doesn’t mean you shouldn’t answer the question too. Try to write a more thorough piece of content than the other sites to give buyers a clear and detailed answer.
So, there you have it – how to find ideas for your business’ blog. If you’re out of ideas of you’re wondering where to start, choose one of the options above.