For your business to grow and prosper, you need a strong marketing strategy. In case you're unsure, a marketing strategy is a game plan for attracting customers by explaining the benefits of the business and what sets it apart. Essentially,

In today's marketplace, there are many ways to advertise your product or service. With this mind, choosing the most effective channel can be daunting. The most common types of online advertisements are text and display ads, both of which are

Having great ideas and presenting them successfully in a business pitch are two different things. To score a new project or client, your pitch needs to be engaging, impressive and easy to understand. In the past, PowerPoint was the go-to

If you run an e-commerce store, you'll know advertising is essential to drive people to your site. But what if they're not ready to shop when the first visit your store? Or they don't have time to complete a purchase?

To keep your company's cash flowing, collecting customer data is a must. Whether you're a business owner or marketing director, you want your database to grow organically over time. When you start to build a customer profile, make sure your

Have you ever read an article so long that your scrolling finger gets tired? If so, it was probably long-form content. Popular amongst content marketers, long-form content has a word count of between 3000 and 10,000 words. There are various

When it comes to marketing, the right brief is essential. A good agency brief is one of the most important things for a successful marketing campaign; whether that's for web design, advertising, PR, or all of the above. Giving your

The field of digital marketing is constantly evolving. To stay on top, marketers need to keep up with the trends and learn what really works. While the rewards of mastering it are worth the investment, it can seem difficult for

Affiliate marketing is a popular marketing strategy, particularly amongst those looking to kickstart their online business. Over the past few years, the popularity of affiliate marketing has grown hugely within the blogging and vlogging communities, with many publishers now using

Are you looking to attract more visitors to your site? If so, you're in the right place. You can generate more traffic to your website from optimising your images, and in this article, we explore exactly how to do it.