One of the topmost concerns for every entrepreneur is how to keep increasing and expanding the frontiers of his establishment. As important as the goods and services a business owner offers, they become almost absolutely redundant without the patronage of

In today's business world where companies and firms have moved online, a website plays a key role in determining its success or failure. You can only imagine the amount of money a business will lose if it shuts down for

The world has become digital and everything we do, from buying movie tickets to listening to your favorite artist’s new album, has become digitized. Remember the last time you needed a solution to a problem and you used Google? Let’s

Do you have plans to set up an online business? Then, you have some decisions to make ranging from; hosting, domains, content management systems and shopping carts. All these you have to think about thoroughly and put them in place. Now

All online marketing strategies revolve around the sole aim of being able to sell one product or service. The creation of an online presence in the form of your social media platforms and website with the most enticing content is

There is hardly a person that has never heard of social media or never used it before. Social media creates a channel of communication that allows content to be shared in the text, audios, and video. As at April 2018,

So you've finally set up your very own business, and you're excited! It's a warm Saturday night, hours after the launch of your online store and you're wondering what next? How are you going to use this website to promote

In order to run your website successfully, you must focus keenly on all the data. Amazingly, a larger number of website owners and marketers do not pay the required attention to the bounce rate. A slow website is one reason

Are you a non-profit organization? Have you ever wondered how best to reach out to more people and increase your funding? Have you ever considered adopting online marketing strategies? Drawing up a strategy can be a grueling task especially with charity

One of the most efficient yet cost-effective modes of advertising in recent times is email marketing. Some individuals may suggest that email is dead, but that is far from the case. The email system is one of the best when