ECommerce Marketing Strategies to Increase Online Sales

So you’ve finally set up your very own business, and you’re excited! It’s a warm Saturday night, hours after the launch of your online store and you’re wondering what next? How are you going to use this website to promote your products?

The success of any e-commerce business does not depend on how low you price your products in comparison to your competitors, or how ‘dope’ your website looks the minute its opened. The ability of any business to thrive and retain their customer base relies strongly on its ability to implement the following strategies below.

Adopt a clean web layout

For your business to receive more attention from customers, your website must be responsive. Having a sensitive outlook means your site must be optimized such that it renders appropriately across all platforms and devices.

Another thing your site must portray is everything your customers and potential clients would want to see, be it messages, products or services you have to offer. Without adjustments and adequate optimization, you’re more likely to experience a high bounce rate since customers find site navigation difficult.

Build up your mailing list

In online marketing, the use of email systems is one of the most powerful tools you can ever have under your belt, without which your business could lose out on sales. When you have a potential consumer on your site who is yet to purchase from you, your next action should be to obtain their email address.

One of the best ways is by introducing a sign-up form with an enticing reward in exchange for their email address. All ideas for your emails must be scheduled and updated as often as possible, according to an initial consistency plan. Your emails could comprise of relevant blog posts, discount or promotion offers and even first-hand information on upcoming products and services.

Develop your content marketing strategy

Content marketing is the display of all information attractive to your preferred audience in diverse ways. You can display content on your website in the form of videos, infographics, blog articles and photographs. The first step is to determine your target audience firmly.

Once your organization knows the exact audience to focus on, it can appropriately outline and create all content. Content editing will involve thinking through your titles such that they’re click-worthy and also structuring the post content. In content marketing, the adoption of these post types works well for any target audience;

How to posts that offer advice, and is linked easily to a particular product.
Lists that may contain a whole range of products your store has in stock. E.g. ‘The best color of ties for an interview.’ Topical posts that are structured such that your audience can engage more with you as well as other clients.

Understand your customer base

All customers are different and as such, must be marketed to differently. Existing customers should be traded to differently from potential customers. For your marketing to be effective, It must reflect the purchase pattern of your customers, and this can be obtained via their onsite behavior. For clients who often purchase, serve them with exclusive promotions and discount offers. The inability of a company to genuinely know and understand their customers often interprets as a lack of value and appreciation for them.

Provide excellent customer service

The customer is undoubtedly considered king and must be treated as such. To make sure all consumers keep coming back for your products and services, you must always be one (or ten) steps ahead of them, exceeding their expectations and leaving them wondering, what next?

Create an in-person presence even on your platform such that your customers find it easy contacting you. Boldly display your contact information and have people with adept knowledge on all your products readily available to answer their calls, providing them with genuine, unrehearsed answers as they do so.

Use your social media tools

Social media marketing can significantly positively affect your sales. Online shops thrive more on visual apps such as Pinterest and Instagram, but this doesn’t mean that other apps such as Facebook and Twitter must not be ignored. On social media, your clients are your sole brand promoters via their reviews and posts.

The initial action to undertake is deciding on the platforms to use and also what to post. Avoid posting purely promotional posts. Followers continuously demand exciting information, and not a constant stream of marketing messages. Businesses must also engage with their customers on these social media platforms through User-Generated Content. The best way to implement this is to offer them something, from discount codes to private messages and the hosting of giveaways.

Make payments a breeze

Provide your website with as many payment options as possible. Offer your consumers with more choice as not everyone prefers the use of credit cards. With the evolution of mobiles, modify your payment options to include all recent services that exist on mobile devices. This makes it easier for customers and buyers to send their payments to you. In optimizing your modes of cash, you must also make the process of checkout easy and quick to cater for consumer traffic on your site. Consider ApplePay, Stripe and Google Wallets as options. Making use of a web design agency that produce ecommerce websites will ease time and pressure off your business duties.

Conclusion

Engaging and maintaining the loyalty level of all customers, existing or potential, can be a tough task, primarily when you aim to grow the sales of your business. The primary focus of all strategies and actions carried out must be the customer and their needs. This can be derived through constant engagement with them on their various platforms, offering them strong customer service and tailoring your content to suit their interests.

Marketing teams should also sign up to the mailing lists of some competing brands to find out how their content stands out and remains relevant to their audience. Without all these, customizing your site into a user-friendly space to accomplish your company’s objectives will be close to impossible. Try these tactics to keep your brand at the forefront of prospects’ minds and start closing more sales online.