Ways to Reduce Your Website Bounce Rate
In order to run your website successfully, you must focus keenly on all the data. Amazingly, a larger number of website owners and marketers do not pay the required attention to the bounce rate. A slow website is one reason a lot of website owners experience a high rate of bounce back.
Speed up:
Over 47% of web visitors expect a page to load up in a matter of seconds. And when this doesn’t happen, they hit the back button and leave your site. One simple way to speed up your website is just to set up a Content Delivery Network (CDN). What this does is to cache copies of your asset on the edge servers around the globe and delivers to your visitor in a few seconds. The use of CDN will help drop the bounce rate by over 73%. This way, your visitor likely not experiences slow navigation through your website.
Avoid using popups:
A great percentage of people really feel that popups are quite annoying.so that fact is if people find pop-ups annoying and irrelevant then that would be a good reason to use them carefully.
It is advisable to set up a timer on it so it does not come up before a customer lands on your website. That way it becomes less disruptive. This will help keep the bounce rate low.
Optimize time for page loading:
Most website owners have the impression that the reason why they have a high rate of bounce back is because of the content. But in most cases, the reader doesn’t even get the chance to read the content at all.
Again, because most readers expect a page to complete loading in seconds makes on-page optimization very important in reducing bounce rate.
Mobile optimization:
Currently, the number of websites around the globe has increased tremendously and so has the general acceptance for the use of the site as a significant avenue to reach out potential customers, yet there is a staggering amount of websites that are still not optimized at all. It’s a well-known fact that the world has gone mobile. So, isn’t that enough reason to make it a top priority? This process might take time. But it will pay off at last if you make your site mobile-friendly. You can also make use of a web design agency that offers app & mobile optimization.
Blog consistently:
A consistent blogger is likely to attract about 125% leads than bloggers who don’t. It will be helpful to create a content development plan to enable you to offer your would-be visitors varieties.
Mind you; the sole idea is to attract more visitors to your website. Adding social media into the mix with help you connect to those who would rather engage in Instagram or Facebook.
Make your website design catchy:
The first impression matters most. If you have an unattractive web design and content. It will do more harm than good. The human eye has a way of rejecting anything that does not look pleasing. You can help yourself out of this kind of situation buy simply choosing running your website on CMS like WordPress.Thousands of good-looking premium themes that could go for as little as $100 or even less.
Be mindful of ad placements:
This is one major element that gives rise to bounce rate.it is a well-known fact that a lot of web owners depend on these ads to make money. On the other hand, it can also irritate your visitors if there are a lot of these ads on your web. Their next line of action would be to leave the site without giving it a second thought.
Like we said earlier, you must try as much as you can to avoid popups. Rather you must make efforts to separate content from ads. If not you will end up having a cluttered site. You must be careful about this to avoid website bounce back.
Keep it relevant:
It is a well-known fact that one of the biggest contributors to the increase in website bounce back is putting up irrelevant answers to a user’s query. Your guess is as good as mine. They will definitely bounce. Therefore, the best thing to do would be to make your content highly relevant.
The good thing about making your content relevant to the query of a user is it encourages one user to tell another user how fantastic and informing your website is. By so doing, you would have reduced a good rate of website bounce back.
Call to action:
This approach creates more chances to get your customers attention in a matter of seconds. A strong and punchy call to action will immediately answer a user’s query clearly and gives more reasons to spend more time on your site.
Always make sure that your call to action is strong enough to make a user click on it. This fact you much have in mind at all times. Here’s an idea, you can actually reduce the level of bounce rate on your site by doing as little as adding text call to action with a link to something like a product page. What this tells you is that something that’s seemingly small can make all the difference.
There’s no doubt that a punchy call to action will go a long way to improve usability. Once you get this done, your customers will definitely spend more time on your site and this will, on the other hand, will improve your conversion rate and at the same time reduce bounce rate too.
Attract potential visitors/customers:
Your focus here is to deliver appropriate content to the target audience. What this means is that you should be able to identify those nuances your target audience can relate with. That’s how to attract potential customers.
You’ll rarely go wrong if you publish powerful content that’ right for your target audience. If you sell basketball kits, your communication should sound sporty and lively with clear images of current happenings in basketball tournaments. This approach can help you reduce the bounce rate on your website.