Web Design Tips to Increase Sales
All online marketing strategies revolve around the sole aim of being able to sell one product or service. The creation of an online presence in the form of your social media platforms and website with the most enticing content is essential, but the appearance of your site ultimately determines the type and amount of traffic you’ll attract. There are various actions marketers can undertake when designing business websites to create a professional looking online platform that’ll move your sales up by hundreds.
Get professional assistance
If you have not employed anyone with expertise in marketing or web design, you must consider hiring a professional. This is an investment that’ll profit your business in the long run, and as such, you must not try to be economical and cut corners.
Optimize for mobile
With e-commerce steadily growing, no one needs a physical store anymore. Most businesses are migrating to visual platforms, and a large number forget about the importance of mobile phones when creating the most interactive online platform for their consumers. With mobile purchases accounting for a whopping 3.5 percent of all e-commerce sales in the year 2017, lack of consideration for all mobile devices may, in the long run, be detrimental to the growth of your business.
In designing your website, seek to provide flawless navigation on all mobile devices for a comfortable shopping experience. A professional web design agency that helps with mobile optimization can assist you.
Ease of use
Every person who gains access to your site looks to complete their transaction as quickly and effortlessly as possible. You can give consumers what they’re searching for as soon as possible by providing a search toolbar on your homepage. The search bar offers users of your site the ability to quickly filter through items of a particular type within the shortest possible time.
During their entire stay on your website, ensure that your consumers have a preview of everything within their cart such that they can add or remove items with ease, and also see the new price change without being redirected to another page. The transition from product to the checkout page should also be direct to prevent them from leaving your site due to impatience or extensive data requirements. Design your website to avoid scrolling and consistent searching. Ease of use is the trademark of an efficient site.
Keep it short
Internet users are quickly put off by websites that ask for a million details, from names to zip codes and current toothpaste they use; don’t become that kind of site. Keep your forms simple by obtaining information that is a necessity (name, email address and zip code).
Mind your colour
In selecting colors for your call-to-action button, consider your target audience. It’s safe to note also that red and green are colors that people with visual deficiency struggle with the majority of the time. Focus on colors to suit your preferred audience. For example, if your shop markets to women, you could consider color options such as purple and blue. Colors such as brown and orange should be the last on your list as they may result in less interaction.
Use trust symbols
Testimonials and certification symbols are critical when designing your online platform. Badges from online review sites are an example of trust symbols. Consider showcasing reviews from consumers on your products, as this will evoke a level of trust from potential consumers who are new to your products and services.
Trust is critical in building your business and must not be taken for granted. Lack of trust means a reduction in sales. You can help all clients feel secure enough to divulge their personal information to you through your website by displaying seals related to your industry, as well as review and security badges.
Welcome white space
Let’s have a look at your current website, shall we? Does it look crammed? Busy with a lot of clutter? A working web page emits confusion to all users. It seems untidy and terribly unprofessional and most often tends to drive potential customers away.
Hand over your online platform to an expert in web design or web content, who can shrink your messages. The notion that more information on your site relates directly to more returns is wrong and must be corrected to prevent all viewers from migrating to other less busy places.
Headlines
Embolden your central message. Your headline text must focus on what your consumers are concerned about. What do they want to know? Your production/ delivery process? The results of using your products? Give them your answers in the form of a big headline.
Offer free stuff
Everybody loves free stuff! If there’s any free item up for grabs, make it clear to your viewers. Utilise the attention created on your free offer to address all issues and questions your viewers might have.
Video
Move your site from pure text into exciting visuals. Consumers are more attracted to product videos. Some online businesses have recorded a sales increase of as much as 144 percent; this means that the power of visuals in online marketing cannot be disregarded. Your videos could be used to advertise existing products as well as to introduce incoming items.
Engage your audience virtually
Another way you can optimize your website is to include a live chat feature. This tool ensures that all consumers feel more secure as they can rely on an instant reply to their messages and concerns. The virtual chat option must not only exist, however. You must employ individuals well versed in your company and its products to answer all the questions your viewers will have.
Social media
Existing and potential clients who show interest in your products may want to subscribe to your social media accounts. Having a presence on social media can boost your sales by the sharing and posting of reviews by your customers. Sign up to platforms such as Facebook and Instagram, provide content customized to suit your preferred clientele and engage through posts, surprise giveaways and discounts.