The continuous progress of every business lies strongly in effective and results-oriented marketing. There’s a popular saying that “A business, small or big, that doesn’t advertise is a like a boy winking at a girl in the dark; nobody, not

The buying of goods online has become a preference for many people across the globe. The ship to e-commerce platforms has left buyers with the ease of having a variety of products for their shopping experience. With the evolutionary breakthrough

The quest for building a strong relationship with customers has been of utmost interest to online businesses. Having the best products or services in the market is not always the integral part of running an online market. Rather, placing a

Many businesses are still finding it difficult to adapt to the changing rise in online and digital marketing. Catching on the changing trend has been different from the traditional way of marketing goods and services. The use of online tools

There is no question that, in our world today, a big percentage of marketing strategy has gone digital. The potential and non-potential consumers for many businesses are mostly online chatting with friends and family or engaging in e-commerce. The dream

Have you asked yourself why many people tend to prefer one brand over another, despite no noticeable difference in the quality of the products? It is probably also why butterflies are attracted to flowers with brightly colored petals and scents.

Reaching customers online is one marketing tactic geared towards sustaining a business and building an online customer base. Reaching out to the customer online employs different psychology actions to build brands and foster growth in online business. These tactics are

It might seem like magic and puzzle that each time you come online, there is one particular brand or business that always caught your fancy. The invention and extensive usage of the internet have led brands that rely on a

The essence of a business or rather the primary aim of every business person and entrepreneur is to make sales whether physically or via effective maximization of the very many available social media platforms. There’s a popular saying amongst stakeholders

The growth of social media has been so tremendous over the past decade hitting a scale of 3.19 billion in 2018. This growth has been steady year-in-year-out, and the use of social media has cut across from staying in touch