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Improving the social media presence of your small business

social media small business

There is hardly a person that has never heard of social media or never used it before. Social media creates a channel of communication that allows content to be shared in the text, audios, and video. As at April 2018, the world records over 3 billion active social media users. 91% of active social media use them for retailing and 81% for medium and small business.

Individuals and groups spend time and money in helping them have their presence felt in Social Media. But the question is, how many groups have had their presence ring a bell to visitors and customers?

Now let’s walk through some fundamental and easy ways to improve your Social Media presence.

Understanding the social media platform:

Today, we have more than 60 Social Networking Sites. But just a few have gain popularity in recent times. They include Facebook, Twitter, Instagram, Pinterest, Skype, and WhatsApp. Every Social Media platform has rules, terms of condition and a unique way they operate. The one mistake individuals make is registering and filling out forms without a proper review. Subscribing to updates and newsletter is one beneficial way to learn and understand how a social media platform operates. Keeping tabs on updates from social media is vital in improving your presence

Setting a clear goal:

Every individual on Social Media has a goal before registering on the platform. Goals are of utmost priority in improving your social media presence. Having your goals written can keep you on track in executing them. Such goals may include; how often do I want to post content, the gender and sex the contents are meant for, the target location and the kind of online tools for post creation. You must be very specific in setting a goal that is measurable and achievable. Goals that are achieved helps improve quality presence in Social Networking.

Research and learn from competitors:

There exist perfect competitions in every line of business. The easiest way to improve your online presence is to learn from already existing brands that share a common interest with you. In learning from them, you can also improve on their lapses and use such strategy to build your awareness.

Setting a campaign strategy:

You have to be unique in your campaign strategy. “Likes” and “following” from people are products that show your strategies are working and the presence felt. Doing research on the kind of audience you want to will give you a campaign strategy to embark on. For example, If your presence is to educate the student on Career part, your demography on age should be between 12-20s. The gender-specific should also be mixed. It is left for you to specify your location and the kind of resource advice to use.

Engaging content:

Don’t be so surprised by the number of likes your friends are getting just from a single post. It has to do with more engaging post content. Online tools are meant to bring the best from your social media presence. There are so many tools that are effective. Let’s take a quick look at some of them that are greatly used nowadays.

  • Buffer: Buffer is an online tool that helps you manage more than one social media account system. The engaging post can be created and shared to different social media account with just a single click. A good thing about buffer is that it makes works so easy by scheduling post at a different time interval. It also helps save us the time of logging into so many accounts at the same time.
  • Feedly: Feedly is a networking hub that connects different blog and site content from different categories such as Tech, Marketing, Design, Business, Finance, News, Fashion and lots more. You can’t run out of content when using Feedly. Sharing engaging content through Feedly improve the quality of your social media handle.
  • Powtoon: The evolution of slides from Microsoft Powerpoint has given birth to Powtoon. Every day nearly a billion hours of videos are watched on youtube. Powtoon is a tool used to create compelling videos for engagement. Powtoon lets you create videos of all categories such as educational, instructional, marketing, and presentation videos. People love watching videos. So, why not turn your storytelling text into making attractive videos. Other video making tools are Wevideo, Animoto, Goanimate.
  • Anchor: Audios have their way of improving your social media and engage followers. The Anchor tool can be used to record a high-quality podcast. With Anchor, you can co-host, publish voice message through your contents in your media accounts.

Use hashtags (#):

Hashtags are unique keywords that help others who are interested in a
topic to find you and your content. Hashtags are trendy and help generate traffic to our different social media handle. For example, running an online business that is into digital marketing can add hashtags similar to such services as #seo, #digitalmarketing, #digitalanalysis. Before using any hashtag is best to use Hashtagify.me to look for trendy hashtags peculiar to your niche or posts.

Use media metrics:

What are media metrics? Big time socialist in the media, tracks and monitor campaign strategies to know what strategies work best for them. They study how much visitors get engaged with their post and campaign. Social Media Analytics is an effective tool used to check how engaging your post is to visitors.

Social Media like Facebook and Twitter have their Media analytics peculiar to their brand. Media metrics such as clicks and like from Social Media Analytics will tell you how engaging your post is and how to improve on them. If you are unsure how this is done, using an experienced social media marketing agency that deals with analytics will be able to assist your business better.

Be engaging to everyone:

The discussion never gets the end in social media. There is always new content and trendy topic. People always share insight on peoples page and add comments on an engaging topic. Always be ready to reply post and tweets when appropriate. It gives an impression to visitors that you are always available for a conversation.

Share the post with friends and families:

Social media is like a community. You ring a bell, and everyone hears it. Tagging a friend to your post is like inviting other people and visitors from your friends list to your social media handle. Sharing post with friends’ helps make visible your social media handle, community growth, and engagement.

Give readers something special or free:

Is there anything free in Freetown? There are millions of free, engaging ebooks that people haven’t really heard of. Giving ebooks and coupons can help improve the performance and build traffic to your social media.

Engage with quizzes:

Robots do not own social media accounts. So it is important to Be flexible with your accounts by using games and quiz. It helps people share fun and engage with your social media. It brings a unique and outstanding character to you.

Nowadays people are turning their social handles into a community of sharing views, insight, and learning. Building and publicizing your handle can be as effective as have your voice heard and improving your social media.