The essence of a social media marketing campaign is to create sufficient awareness about your product and services to your potential customers. To do this effectively, you will need to keep track of the marketing campaign performance using Key Performance

Google is undoubtedly one of the biggest and most frequently used search engines in the world. And it is not surprising that the race to rank high on Google is getting tougher day by day. Website owners need to keep

One of the biggest drivers of your product or service is satisfied customers. Through good recommendations, your brand can position itself correctly. It is clear by now that the credibility and the opinion of people - especially if they are

LinkedIn is one of the best social networking platforms for professionals in different fields. Brands can create business pages for a more professional outlook online and connect with other professionals interested in their services or products. Whether you are building a

The emergence of the internet and social media has totally changed our world today. It has changed the way we have access to information, how we communicate that information and how we voice out our displeasures with just about anything. In

How often have you advertised your product or service to a complete random stranger who willingly lets go of their hard earned money? Not very often right? Rather in most cases, people tend to buy things easily when a friend

Although one of the most popular social networking platforms, Pinterest also acts as an image search engine. Despite the successful results experienced by many businesses when using Pinterest, others are still struggling with understanding how using a purely image-based platform

Are you a business looking to step up your Pinterest game and take advantage of all the possible opportunities the platform offers? If so, you should consider the use of a specialized Pinterest analytics tool that will help improve the

Pinterest, since inception, has been one of the most interesting social networking platforms (and pictorial search engines) for brands, bloggers, influencers and others looking for inspiration for their next big or small project. Although the Pinterest business page allows brands

LinkedIn is a powerful social platform mainly used by professionals for networking in areas such as marketing, seeking clients for business opportunities, hiring competent employees and publicising awareness of their expertise. As of October 2018, LinkedIn had 590 million registered