7 Tips to Help Google Crawl Your Website Faster

Google is undoubtedly one of the biggest and most frequently used search engines in the world. And it is not surprising that the race to rank high on Google is getting tougher day by day. Website owners need to keep up with creative ways to keep getting indexed highly on the search engine results page (SERP). This is only possible when Google’s web crawler is successfully able to consistently search through websites on the web for new and updated pages that it can add to its own index. So if you want to help Google crawl your website faster, the assistance of a good content marketing agency will come in handy. Also consider the following seven tips.

1. Use other Google products

When trying to get Google to crawl your website faster, using other products by Google is one of the easiest and quickest ways to do that. Create an account for your website domain name on other Google products like Google Plus, YouTube, or Google My Business. Once done, share links to your website frequently on all these platforms. Google is very keen on ranking websites that are spam free and packed with content relevant to what people are searching for. Google is also going to rank URL links of content published on their products higher than others because these products have been properly optimized to suit the ever-changing algorithms of the Google search engine as well as meeting other important SEO requirements to rank high.

2. Create a very fast website

This is a major feature that sites must have in this era where people want to access information at the snap of their fingers. Start by asking yourself; How fast does your website open on mobile devices and on other types of devices? Are the other pages on your site opening very fast too? These are important things to look into if you want Google to crawl your website faster.

There are very simple things you can do to ensure that your website loads faster such as;

• Use a good hosting for your website.
• Reduce the number of plugins on the website
• Update the important ones and remove the ones with duplicate functions.
• Use image compressor to reduce the time it takes for images to load. You can also compress other contents on your website that makes it slow to load.

3. Avoid wishy-washy content

Content, they say, is king and you have to bring the king into your domain to get the kind of attention you are yearning from Google. Google is a brand that is very cautious about the search query results that it projects to its user. Google tends to rank a website with a focused niche higher than others. This is because when you write solely very detailed content about a particular niche consistently, Google will flag the website as an authority in that niche. So every time people enter searches on topics related to that niche, Google will rank that website higher than others.

As much as you invest in creating a beautiful website, you should also invest in pushing out quality content too and be consistent with doing that. It is also vital that you do not duplicate content on your website. Google frowns at it. SO ensure each content is unique.

4. Create a structure of very powerful internal links

Internal links give website owners the opportunity to create a beautiful architectural design of their website that makes it easier for Google to crawl faster than others and get ranked higher as well. Creating a powerful internal link structure on your website helps you rank higher by increasing your organic search and draws new visitors to your website. It also helps visitors navigate through your website easily which makes them stay longer and ultimately reduces the bounce rate.

Note all the links to contents on your website that attracted a lot of views and link it to different newer content that you publish. Google’s crawler goes through your website to pick relevant published content that you have creatively linked in a single post. Repeating this structure in other posts or pages will make your website get indexed faster on Google search.

5. Create an XML sitemap on Google Webmaster

Imagine navigating the world without a map, tedious right? And possibly frustrating. That is probably how Google’s crawler feels (if it were to have feelings) every time it goes through such websites. And for the most part, it avoids crawling through such websites.

Creating an XML sitemap allows website owners to list all pages on their website to make it easier for Google and any other search engine to have an idea about the kind of content that is on your website and this should be updated regularly. Ensure you submit your sitemap on your Google Webmaster account. If you do not have one, create it. The Google Webmaster tool allows Google to index your website. You can also create different types of sitemaps that will focus on the various aspects or categories of your site. It is vital that you update all these frequently.

6. Create a lot of inbound links

In a classroom, for instance, when a teacher asks for a person, and all the students point at the person, that person has no place to hide, right? That’s what inbound links do. When other websites, especially the ones with good SEO, point their own readers to your website it helps it get indexed faster on Google. Inbound links are like a lighthouse with a beacon light that signals to Google’s web crawler that there is something relevant on your website.

7. Share links to your website on social media

As earlier mentioned, Google is very keen on ensuring that all search query results are from trusted websites including social websites. Websites like Facebook, Instagram, Twitter, Google Plus, are Pinterest, are top social networking platforms that Google tends to rank high on search results. Ensure you push out links to your published content regularly on such platforms.