Successful content strategies take a lot of research, planning and hard work. Although the results can appear to be magical, the work that goes behind the scenes is not. It would be unwise to think that the way people responded

It is impossible to talk about mobile marketing without acknowledging the huge role that the popularity of mobile devices has played. The mobile world is a fast-changing one and for this reason, brands need to be alert in order to

As a business owner, competition is not something that should be feared or avoided. Rather it should be openly welcomed as it helps to improve your business activities; especially when you focus on the constructive side of such competition in

If you are thinking of starting a business with the assumption that you are the only one with that idea, think again. It won't be long before another competitor springs up selling the exact same service or product. Competition is

As a business, carrying out a target market and audience analysis to know your ideal customer is critical if you want to increase sales while cutting down on marketing investments. As the saying goes, "If you try selling to everyone,

Business is a competitive process. While it is important to know your customers, it is also smart to know who your competitors are, what they are doing, their strengths and weaknesses. There are several reasons why you might want to stalk

If you dream of having a less frustrating experience in the sales and marketing of your business, it is vital to get your brand's buyer persona right. The more you know a person the easier it becomes for you to

Consistently receiving steady traffic to your website can help with getting the leads or conversions that you are targeting. However, the moment you begin to experience a constant drop in the traffic flowing to your site, especially if you are

Search engines have made it easier for millennials to look for practically any information online as there are millions of websites with different types of information. Browsing through each website to access the information needed is not only tedious but

With so many businesses on the web, the competition to be constantly seen online is very tough. Rather than going about ranking higher on search engines the wrong way, by stuffing a lot of relevant and irrelevant keywords in the