Social Media is an excellent place for new and existing brands to start building meaningful relationships with their target audience in order to connect with them on a deeper level. Social Media is a relaxed environment to build a budding

How satisfying would it be to have a conversational partner online? This is one of the impressive functions of chatbots. We live in an era where people love to engage in meaningful conversations, which is one of the reasons why

Relationships are built over time and they take a lot of hard work to build. The same applies to businesses trying to build lasting relationships with their customers through email marketing. It is less expensive to secure repeat customers compared

Nowadays, most people want to be unique. They want to stand out and be easily recognized in a crowd. It is for this reason they strive to do things differently rather than copy others. This kind of behavior is also

Artificial Intelligence in marketing has proven to be very effective in driving a relevant and efficient marketing campaign that generates impressive results for those who have gained mastery of it. This is because marketing in this era has gone beyond

In the last 3 to 5 years, we have seen an increase in the consumption of video content with the success of YouTube, Instagram, Facebook and Netflix. The use of this type of content is expected to grow this year.

Artificial Intelligence or machine intelligence is a computer-based scientific field of study that attempts to mimic natural human intelligence. With Artificial Intelligence, a simple machine is able to learn and think. So what does all this computer intelligence have to

Instagram, the popular social networking platforms has won the hearts of many visually driven users. These users are mostly millennials within the age range of 18 to 35 years. Instagram is now a booming location for brands looking to increase

Twitter is one of the best social media platforms for brands to be on right now. Twitter can be utilised to drive leads and sales, build brand trust and improve customer service experience. If you would like to expertly boost

Instagram (currently owned by Facebook), has remained a top social media networking platform that a lot of millennials love to use. This is because of the powerful and beautiful visual content created by Instagram users. Therefore, it was not surprising