8 Great Tools for Competitor Analysis
As a business owner, competition is not something that should be feared or avoided. Rather it should be openly welcomed as it helps to improve your business activities; especially when you focus on the constructive side of such competition in the business world. If your business is going to survive tough periods that could affect your financial well-being, then you need to consider carrying out a comprehensive competitive analysis. The help of a digital marketing agency will come in handy, but you can also consider the help of the following tools.
Quicksprout is one of the best analytics tools for improving the traffic quality of your brand’s website. If your goal is to rank higher on the search engine results page (SERP) and outrank your competitors, then this tool should seriously be considered. It offers very helpful suggestions as to how to outrank your competitors and drive more traffic to your website. It not only drives traffic to your website but also drives the right kind of traffic and increases leads, conversions and sales. It also offers a detailed analysis about the different aspects of your competitor’s website and scores these areas such as estimated traffic (daily, weekly or monthly), traffic source, SEO strength and so on.
Content is king and you have to treat it as such. And with the help of SEMrush, you will be on top of your content game. A lot of content marketers swear by this competitive analysis tool. It works with data by spying on your competitor’s website, extracting every useful data, analysing the data and converting it into meaning information that you can use to improve the content on your website as well as your overall content strategy for all content distribution channels that you use. It also gives detailed analysis about keywords, backlinks, real-time results of the search engine results page (SERP), which you can use to develop content that your target audience will find very interesting and keep them coming back to your website. SEMrush provides you with the necessary data that you can use to outrank your competitors who are more authoritative in that niche.
Similarweb is great for tracking the number of unique visitors that troop into your competitor’s website. You can compare and contrast the unique visitors of your different competitors and compare it also with yours. This would give you deeper insight into the percentage of the target audience market share of both your website and that of your competitors. With better insight into the traffic source of your competitors, you can take advantage of bettering your own. You will then be able to understand which content strategy to deploy towards the significant source of your competitor’s traffic. This tool is free to use but to access the advanced features of this tool; you will have to pay some fee.
Alexa, owned by Amazon, is a great tool for content strategists, website owners, publishers and digital marketers. Alexa recommends SEO strategies that will help improve the SEO of your website so that it can rank high on search engines. Alexa extracts data of the behaviors of visitors on your website and that of your competitor which you can use to create content that is relevant to them. Asides that, Alexa also provides you with detailed analysis about demographics of website visitors which would also help you create content that is relevant to them. Once you can identify the demographics of your website and that of your competitors, you will then be able to create content that draws the attention of a competitor’s demographic to your website while also working on your own demographics.
5. Keyword Competitor
Getting the right keywords that will help your website rank higher in search engines to gain more traffic, is very important. With the right keywords and a lot of patience, you surely can out-rank your competitors. Keyword Competitor will extract essential keywords (organic and paid), as well as most relevant keywords that strong competitors in your niche use. It would also give you a preview of ads your competitors are running with such keywords. You can also monitor their different ad campaigns and know when it is performing better than yours so you can understand how to make adjustments to your own ads. Keyword competitor is free to use but to get the advanced features you need to pay some fees.
6. Rank Signal
Just like Alexa and SEMrush, Rank Signal is also great for spying on the SEO strategies and structure of your competitors. Getting your website’s Search Engine Optimization (SEO) right is one of the easiest ways you can out-rank your competitors in the search engine results page relevant to your niche’s primary and secondary keywords. Rank Signal will extract data from your competitor’s website which it would convert to useful information that you can use to improve your content strategy. It also helps with discovering strong SEO backlinks and the main traffic source of your competitors so you can leverage on it to improve yours.
Social media is a major tool for improving the ranking of your website on search engines. As search engines are very sensitive to the kind of contents they suggest in search engine results page, it’s vital to keep sharing on all your social media platforms and ensure that you share content that would keep your audience engaged. (SERP). Big social networking platforms like Facebook, Instagram, Twitter, Pinterest rank very high on search engines, so the more engaged your followers are, the more recognition your content would get on search engines. BuzzSumo also helps you know the kind of content that your competitors are sharing on their social media platforms. It particularly targets content that gets the most engagement which in turn increases the organic ranking of your website on search engines.
8. Quick Search
Quick search, as its name implies, provides you with very quick and detailed research about the overall structure of strong competitors in your brand’s niche. It is a very powerful social media search tool that helps you identify and track brands that are performing very well online. If you want to roll with the big fish, you need to know who the big fishes are and where they are.