Life is a competition - the ultimate survival of the fittest. Every aspect of life involves an element of competition. However, choosing to see competitors from a more positive angle can help brands improve their attitude towards competition and their

Pushing out content consistently is also as important as pushing out quality content, hence the importance of creating a content calendar. Being strategic about the kind of content that you create requires you to first put on your thinking cap.

Emails have remained one of the most effective ways for brands to build and sustain a healthy relationship with their target audience who have subscribed to receive emails from the business. Just sending a "thank you for subscribing" email is

Lead generation, the simple art of drawing the attention of an ideal customer and getting them to make a buying decision, does not come easy. Those who have spent donkey years in the marketing industry can attest to the fact

Online marketing in this digital age is absolutely not negotiable for brands that want to remain relevant. Whether you are exploring paid digital marketing opportunities or using the free ones, it is always important to keep track of everything you're

If people don't know anything about a brand, it is impossible to build the needed connection that will make them consider making a buying decision. Brands need to find more creative ways to keep creating buzz and needed awareness around

The time that users spend on any site is a glaring indication of their feelings about it. Sites which are quickly abandoned after a cursory glance have a big problem which needs to be fixed. When visitors continue to abandon

With the popularity of social media networking platforms, many businesses have strived to find new ways to penetrate these social settings in order to reach their target audience; who spend a considerable amount of time online. With individuals and businesses churning

The use of graphics, infographics or informational graphics in very eye-catching ways to depict a massive amount of complicated data in a relatively little space. These kinds of infographics present their data in maps or graphs or show them along

Negative SEO is real! In as much as many brands struggle to have good SEO, it is possible that you could be doing certain things that could result in a bad SEO which automatically affects the indexing and ranking of