SEO for Lead Generation – 4 Top Tips You Need To Know
Lead generation, the simple art of drawing the attention of an ideal customer and getting them to make a buying decision, does not come easy. Those who have spent donkey years in the marketing industry can attest to the fact that it is easier to maintain your existing customers than trying to get new ones. This is because you have to find them first, and then be able to convince them that you are worth spending their hard earned money on.
The good news is that, while you can consider paid advertising as a convenient option to get quality leads, you can get in on the best SEO practices to drive more organic leads to the brand. In fact, the more organic leads that a brand can generate can increase their return on marketing investments as well as cut the cost they incur when acquiring a new customer.
Lead generation through SEO is definitely the smartest way brands can generate more income without spending so much.
However, there are basic things that brands need to understand when deploying SEO strategies for generating quality leads. If you would like to use SEO for lead generation, it would be a very good idea to get in touch with a digital marketing agency to get you started.
Now let’s take a look at 4 things brands need to understand about SEO for lead generation.
1. Using the right business related keywords
Keyword and keyword practices are integral to SEO. Search engines thrive on keywords, and as such brands should also be very keen on using the best keywords practices for SEO to rank better on search engines. It is also important to avoid all manners of sneaky keyword practices that can damage the SEO score of the website. Practices like keyword stuffing in the body of any content published online as well in the metadata areas. These sneaky keyword practices can backfire causing brands to effectively lose organic traffic from their website and might have to rely more on paid advertising. Unfortunately, there has been an increased use of various web tools and apps for blocking ads.
2. Increasing organic traffic with the right content
Keywords will also be an essential SEO practice for all search engine and brands need to get it right. First, understand the industry of the brand. Knowing the mission and vision the brand is not enough, you need to be certain of the categories that search engines have for categorizing various industries and identify where the brand belongs. Next, understand the target audience. No assumptions here, brands need to know who exactly their services or products cater to perfectly. Thereafter proper keyword research has to be done to understand the primary and secondary keywords associated with the industry of the brand. There are quite a lot of free and paid tools that brands can use to do this.
This keyword research should also be combined with a detailed analysis of possible long tail keywords that their target audience is likely to enter when searching for the same products or services that they offer. To do this, brands must try to get into the minds of their identified target audience and try to reason out how they are likely to search for that particular product or service. The results of these two should then be channeled into creating quality content that will provide substantial information worthy of being ranked high on search engines results page.
It should also be worthy of being able to fully convince anyone on taking an action or a buying decision. There are also great free and paid tools that can be used to generate blog titles based on keywords. So if you are struggling with the kind of content to write for certain keywords you can use such tools.
3. Getting consistent conversions with the right content
Content will always remain an essential SEO practice for search engine. Your goal as a brand is to provide very detailed information about a subject matter sufficient enough to convince the target audience to take any action – even as little as subscribing to get emails from you.
The goal of any search engine is to find such detailed content and present it to the users. Now, if the brand has failed to provide the desired quality content that search engines always hunt for (even if the brand offers the best pricing on that particular service or product), the search engine will not rank the brand high.
So it is possible for a brand to have good intentions that will benefit both the target audience and the brand, but with poor content, such brands would not be getting the appropriate online presence. This is the type of online presence that will drive consistent quality organic traffic to the website, which will increase conversions or leads as well.
4. Getting it right with search engines
Search engines should be the very best friend of any brand seeking to get more lead generation through SEO. Brands must do everything possible to make that relationship with search engines work, especially giants like Google and Bing. People who are looking for information online will always run to search engines to kick off their search with the hope that these search engines provide them with the relevant sources that will satisfy their search thirst. And because these search engines are also keen on keeping the interest of their users, they always want to provide the best search results that will make them look good to the users and keep them coming back for more.
Brands seeking to get in on this opportunity (to be ranked high on search engines results page) need to abide by the governing rules of the search engines. With Google, for instance, their ever-changing algorithms make it compulsory for brands that want to remain relevant in their search tool by quickly complying with new rules governing the SEO practices of Google. Brands owe it to themselves to keep updating their website SEO strategy to the recent rules as dished out by these search engines so they can keep getting good leads organically through these search engines.