Most times, many businesses underestimate the power of their Facebook ad campaigns when it comes to reaching their online marketing goals. This may be because they have tried and failed with a previous strategy or they are not confident in

Voice search, also known as voice-enabled search, is a simple speech recognition technology that is beginning to change the way people search for information online. Before now, many people spent time in libraries to conduct endless research, but the internet

A/B testing, also called split testing, is the comparison of two or more variations of a website landing page to determine which one performs the best. Web developers and designers might want to know which landing page feature (like the

Do you want to attract prospects to your business and turn them into paying customers? Want to ensure that your website's sudden increase in traffic pays off? For any small or medium-sized business, the website is the heart of

Optimizing a website's speed or performance is an essential aspect to meet the online marketing goals for any business. A few seconds delay in loading time of your website can cause a turn-off of visitors hence cause a loss in

When motion pictures were first created, it was mainly used as an avenue of remembrance of a historic event. But today videos have been deeply used as instructional materials, training tools and a variety of educative enabling tools. The growth

Diversity makes the world beautiful and having a multilingual website encourages the beauty of diversity. For a brand, business or organization thinking of going global having a multilingual website would be beneficial to its growth. Global brands are aware that

As businesses keep embracing the marketing of their brands through different online platforms and tools, the need to understand how to improve conversion rate forms an integral topic in digital marketing. A conversion rate is defined by most digital marketing

Website coding is a series of HTML codes written to create a website. All websites have series of codes running at the background that is responsible for the beautiful front end of the website that is easily seen, even websites

For businesses, brands or professionals thinking about the future, choosing between a coded website or a DIY website builder can be difficult. How can you determine which one will be most beneficial in the long run? Continue reading to find