10 Video Marketing Tips to Increase Conversions
When motion pictures were first created, it was mainly used as an avenue of remembrance of a historic event. But today videos have been deeply used as instructional materials, training tools and a variety of educative enabling tools. The growth and wide usage of the internet in recent times have revolutionized the concept of incorporating videos into marketing different products. As soon as Youtube took its swing in 2005, the concept of online video marketing has skyrocketed as the norm and values to many industries.
But today many brands are still left in the shadow of being able to incorporate compelling marketing videos to push their brands. This can be done with the help of a content marketing agency, however, the following video marketing tips will also come in helpful.
Relate your story to your brand
Getting likes from videos is not just only on how lengthy your video is or how the recent 3D graphics you employed in creating them. Creating videos and relating it to the goods and services you render matters in video marketing. Some brands have been able to consistently create compelling introductory storyboards as awareness to showcase their branding initiative. Stories that are well related to branding proposition most times create a long lasting impression on the face of viewers and easily push sales through.
Be creative in your introductory story
“Creativity they say makes you stand unique.” There are millions of video uploads every month on the internet. What makes you stand unique is how catchy your introductory story can pull the likes from the audience. Today people have been able to bring life to their creativity with different video marketing tools like Powtoon and Wevideo. These video marketing tools offer a variety of templates on how to make your introductory story or slide so much more appealing to push your brand through.
Do more of educating than promoting
Now, let’s try to understand these two types of video marketing techniques (educational and promotional). Promotional marketing is an essential aspect of video marketing which is solely meant to give direct promotion of brands. But in the real sense, a large percentage of the audience pays little attention to promotional videos compared to educational videos. Most times educational videos arouse the interest of an online audience to learn and add more value to themselves than watching promotional videos. So, a large of the audience prefers educational to promotional.
Or, you can eat both cakes and still have it. How? You can incorporate both marketing techniques starting with educating and ending with a promotional caption to further engage with a wider audience.
Entice with a professional voice editing
Videos generally contain either an instructional voice or just musical background. Adding music to videos is also good, but also including professional instructions are what adds icing to the cake. Voice triggers a reaction from the listening audience, especially when used adequately according to the storyline. When voice is used, it captivates the mind of the listening audience hence further enabling brand awareness.
Keep it short
The attention span of visitors watching marketing videos gradually becomes smaller over time due to many factors. People don’t want to spend too long watching videos online especially when they have limited data. Marketing videos are meant to be short, engaging and directly goal oriented. When videos are just too lengthy, there is a very high tendency that the audience loses interest minute by minute. Also, short videos are more media friendly than long ones; a video of 1-3minutes is more compatible with most social media platforms.
Your brand image be consistent
Current or potential customers should easily identify your brand through the colors and logos. The color of a brand passes a strong message to the entire audience when it’s more consistent throughout your video marketing campaigns. This makes it easily visible and identified across all social platforms. It is advisable to use your brand color in the background also. This not only makes the video more presentable but also makes your video marketing strategy unique against competitors.
Create marketing videos to fit into your target audience
A successful marketing campaign is an indication of the target audience the video is directed towards. When videos are created, the target audience should be placed in view before investing on creating one. A variety of videos that are meant for the different target groups should be considered. A detailed video marketing plan should be geared towards how such campaigns could fit into your particular target audience in other to pass the message and carry out a successful marketing campaign.
End your video with an effective call to action
There is a big difference between a marketing video from just any old video made for fun. Marketing videos are channeled towards how to lure visitors into taking actions for conversions. A marketing video without a call to action is just like having a bountiful harvest without you reaping it. Most times, a call to action is placed at the later part of the video slide. It brings into summary why your brand is ideal for visitors and the different actions they should take.
Optimize your video content
Creating marketing videos does not just stop there. It involves how to successfully get them across to a wider audience and how they are compatible with various social media platforms. One way by which you can make your videos more search-friendly in Google and Youtube is by adding keywords and description. Different tools like Google Keyword Planner helps you with different keywords visitors are searching for in order to rank well on both platforms. You must know the exact keywords to use and you can transcribe the entire video content into the text.
Track performance and develop on more video content
Tracking video marketing campaigns to know how the audience interacts is the last key thing to take into consideration. It is like knowing your score at the end of your mathematics test. Knowing your average lead’s attention span will tell you how the audience finds your introductory section before they continue watching. If it drops within 10-15 seconds as the number increase, it means the introductory phase needs to be well structured and edited.
So, keeping in track of your video marketing campaign can help set a future standard of public awareness of your brand for higher conversions.