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Benefits of Coding a Website

website coding

Website coding is a series of HTML codes written to create a website. All websites have series of codes running at the background that is responsible for the beautiful front end of the website that is easily seen, even websites that were not built from scratch but are using free or paid templates.

A code is a programming term used to refer to the statements or set of instructions written in a programming language. It is also used to mean a processed set of a programming language that runs on a computer, app or website. The codes hidden inside websites, apps or computer software is what makes it possible for users to do the things they can do on the websites. Website coding takes quite a lot of time to create and implement but it is usually worth the time spent because of the uniqueness, and efficiency, of the end result.

Having a brand’s website coded is the best option for any growing business that is mindful of the digital angle of its business, and the many opportunities that lie within that path. And these are some of the reasons why having a coded website by a reputable web design agency may be better off for a business.

Unique custom website

Originality sells anywhere, anytime! For businesses that want a quality website outlook that appeals to their target audience as well as creatively reflects the brand, hiring a web developer to code the website from scratch is the best option. Even though using already existing website templates is fast and cheap, there is a limit to the kind of changes that can be made with such easy do-it-yourself website building tools.

Boosts SEO

Search engine optimization (SEO) is a significant feature that makes a site relevant in this era. With a lot of contents pushed out daily on the internet, it is vital that a business’ website is well optimised so that existing and potential customers can easily find a company online. There are specific codes that can be written into a site, which most ready-to-use website templates or DIY websites building tools might not offer, to be better optimized so that it can rank higher on search engines. This special code is called a schema markup which is one of the newest and most powerful, but the least utilized, form of optimization.

One hundred per cent control

Website coding done by a professional web developer give businesses 100% control over the website and hosting platform. Think of the website as the house and hosting platform as the land where the house is built. If a business builds its house (website) on another person’s land (DIY website building tools), when there is a need to move to a better hosting platform it becomes very difficult to move the site. Reason being that the whole website was built on another person’s hosting ground and moving might mean that the business would have to rebuild the exact website again on the preferred hosting. Having control over the website and hosting platform means the business has no restrictions whatsoever about what it wants to code into the website.

Security

Businesses need to ensure that their website is secure for both users and the brand itself. Website coding done from scratch gives companies peace of mind that there is no hidden code in any part of the website that unduly takes advantage of information shared by the users online or secretly collects data about users. Also, the content of the business and possibly data collected from the user (with a mutually agreed consent) is not tampered with by some strange hidden codes in some of these free to use website templates or DIY website building tools. Website hacking or hijacking is very rampant, and a site coded from scratch can, to an extent, make it difficult for hackers to penetrate.

Optimised business solutions

Website coding is more than just creating strings of codes to create a website for a business. A business’ website should be properly optimized to create a solution to the business’ current challenges and desired goals. With this in mind, a web developer can write codes that will suit the business’ needs, solve its digital business-related problems and contribute to its online (and offline) growth.

No open-source content management (cms) risk

Many businesses using DIY website building tools or free templates are at risks of an open-source content management system (cms) related problem. Using other content management systems comes with many benefits but because it is open-source businesses would be at risk of hackers who are always looking for loopholes to hack into websites. Using free or paid plugins available on such platforms could open up loopholes that these hackers are constantly looking for.

Another channel hacker involves cracking through the admin login area and credentials which give them access to very sensitive information about the business’ website such as the databases, server management and so on. A custom website code does not encounter such problems. Instead, it provides better security.

Responsive designs

Websites coded from scratch allows business owners to create responsive websites, which is also a criterion to rank well on most search engines, especially Google, today. Mobile devices have changed the way people use the internet, and it is essential that a business’ website should beautifully adapt to different devices so that users don’t have to worry about website functionality (when not in desktop mode), or layout distortion issues that websites using DIY website building tools or free templates have.

Keeping up with wild algorithm changes

Algorithms of different search engines, especially Google, changes very often. And these changes can be very wild and brutal to even a website with the best code running behind it, making it take a back seat on the ranking table. When this happens, it is always going to be difficult for users to find the business online. A business with a custom website code can easily update codes running the website to meet up with new algorithms that keep springing up.