Facebook is one of the biggest and most successful social networking websites today, and it is not surprising that everyone wants to have a bite of that success. With the emergence of the Facebook business page, this has allowed many

Imagine building without a blueprint? Or running a marathon in the dark? This is what many businesses do when running a website without accurately tracked web metrics. Web metrics allows anyone to understand a site better and take advantage of

Discovering information on the world wide web with images was first made possible with the emergence of Pinterest in 2010, a web-based and mobile application that helps people pin vital images useful for their everyday life. This information, in image,

Talk is cheap but marketing is not, especially for brands that invest a lot of resources into their marketing campaigns. The reasons for embarking on a marketing campaign determines the kind of result to expect, which are also based on

Want traffic that translates to leads and invariably to sales? Having a good SEO gets any brand or business exactly that. Imagine building a very lovely mansion that no one has ever lived in? Or that no one has ever

Influencer Marketing is a marketing technique whereby campaign strategies are aimed at influential people rather than the target market audience. It targets the prominent individuals or organizations who can influence their followers to become potential customers. These influential marketers include

Setting up a website is now as easy as flipping your fingers. Thanks to Content Management Systems (CMS) like WordPress, Bloggers, and Joomla etc, anyone can currently own a website. A Content Management System is a software that saves the

Since it originated in 2010, Instagram has over 400 million daily active users, and it has become a powerful social media tool which enables you to expand the presence of your product or service by maximizing your exposure and effectively

If you take a closer statistic by randomly visiting a few websites, for some, you will possibly find some very appealing information to navigate through. However, others may turn you off within a few minutes. The difference between the sites

Ever came across an email that says the same thing but the layout (presentation of content) is different? If we recall deeply, we would discover that we interacted with one of the two emails. And if we observe very closely,