8 Best Facebook Free and Paid Analytics Tools
Facebook is one of the biggest and most successful social networking websites today, and it is not surprising that everyone wants to have a bite of that success.
With the emergence of the Facebook business page, this has allowed many small to medium businesses create their own accounts so as to take advantage of the opportunity to relate with their target audiences, who are consistently using the platform to grow their business, increase sales, leads and conversions.
Irrespective of the overall objective of the brand or business, it is important to always track and measure the different Facebook metrics in order to know how well the business or brand is performing online.
And there are quite a number of both free and paid analytics tools that would make it easy to track and measure the performance of a Facebook business page out there. The below tools are some of the best Facebook free and paid analytics tools that any brand or business mindful of its online growth can consider using. They can be implemented with the help of a reputable Facebook marketing agency.
LikeAlyzer
The LikeAlyzer tool for Facebook is a very simple analytics tool that primarily focuses on improving the overall performance of Facebook business pages by converting data gotten from tracked Facebook metrics into understandable reports. LikeAlyzer is very quick to point out the weak areas on a Facebook business page and suggest ways to work on such flagged weak areas. It also highlights top performing posts and best times of the day that increases the brand or business’ chances of getting more audience engagement. Price: free
Social Pilot
The Facebook analytics tool by Social Pilot is one of the most advanced Facebook analytics tools, with the very robust tracking features that give users the opportunity to track different Facebook metrics and compare it with previous results of the tracked metrics. This makes it easier to know if the brand or business is actually performing better or worse. The Facebook analytics tool by Social Pilot also combines analytics from other social networking platforms for a more comprehensive overview of performance in one place. It is very simple to use and very cost effective as well. Price: from 25 dollars per month
Social insider
The social insider analytics tool primarily focuses on comparing the Facebook page performance of a business or brand with that of its competitors and others in the same industry, as the business or brand, that have taken the lead position in the same industry. This allows smaller brands or businesses to discover a content strategy that such big players in the industry are deploying to stay ahead.
Price: varying prices
Track Maven
Track Maven, like the name implies, tracks a lot of Facebook metrics like Facebook ads, reach and impression, audience interactions, clicks, boosted posts and so one. One of the really cool features of Track Maven is that when a competitor is running a paid content ad that is similar to what you also offer, it alerts you and suggest ways to optimize your own Facebook ad. This, in turn, helps small business and brands track and prove returns on marketing investments. Price: varying prices
Facebook Insight
The Facebook insight is the analytics tool built into Facebook business pages. For those who do not want to be bothered with other very advanced and complex free or paid analytics tools, this would be perfect for them. With the Facebook insight, businesses and brand can track various metrics such as reach, impressions, the page likes, page views, engagement level, audience performance, specific details about audience like location, gender, age, and so on. The Facebook Insight is great for understanding how people interact with a brand or business on their Facebook page, their website or through their mobile applications in a bid to grow the brand or business. Price: free
Agorapulse
The Agorapulse analytics tool is an advanced tool for tracking all kinds of social media metrics for social networking websites and apps. Agorapulse gives a very detailed analysis of the Facebook page, timeline, followers, organic and paid reach or impressions, audience, page growth chart, follower growth chart, and so on. It also gives very relevant and precise details about comments moderation activities like when a comment was moderated, how long it took to respond to the comment.
It makes it easier for brands and businesses to track various Facebook metrics, measure it accurately and take necessary actions towards the main objective of using the social networking platform. Brands and businesses can also track the return on marketing investments as well as track and compare competitors activities. Price: from 39 dollars per month
Facebook Ads Grader by Wordstream
The Facebook ads grader by Wordstream is one of the best analytic tools for tracking all online advertising efforts on Facebook. It analyzes the Facebook business page performance. Just like the social insider analytics tool, the Facebook ad grader by Wordstream compares and contrasts the Facebook page of the business or brand with that of its competitors to grade how well it performed in terms of its advertising strategy, Content strategy, engagement level, timeline activities, audience performance and so on.
The essence of this is to help these brands and businesses identify their weak areas and work on it if they intend to get more leads, sales or conversions through their advertising efforts. Price: Free
SumAll
The SumAll analytics tool for Facebook is a very professional tool that would be useful to brands and businesses with multiple Facebook business pages or for digital marketing agencies with multiple clients. It allows users to get a detailed analysis of their Facebook pages alongside other important metrics that they are tracking like their website, other social media pages and so on.
This helps to juxtapose the different metrics being tracked in order to measure overall performance in relation to the primary objective. In addition to its powerful analytics, SumAll can also be used to automate more creative contents. Price: Free