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Benefits of Influencer Marketing

Marketing influencer

Influencer Marketing is a marketing technique whereby campaign strategies are aimed at influential people rather than the target market audience. It targets the prominent individuals or organizations who can influence their followers to become potential customers. These influential marketers include industrial analysts, press, bloggers, high profile executives, technology resellers, consultants, financiers and other individuals or organisations that have large numbers of followers.

Influential marketers play a lot of beneficial roles in the modern-day market due to their influences as trendsetters in various sectors and walks of life. With the help of a specialist social media agency, the best influencer for your business can be sought. Among these numerous benefits, these ten are most important benefits that influencer marketing can bring to your business for significant success.

Promotes awareness of the product or service

The greatest determinant of the success of any product is a strong awareness. No matter how good a content or brand is, if it doesn’t get to the platform where potential consumers can know about them, it would be a mere product for storage.

Influential marketing allows your brand to reach large audiences across the globe that use the web and mobile social media platforms such as Facebook, Twitter, Instagram, Pinterest, YouTube, etc. Most influencers have social media networks that comprise of interlinked social media handles, with large followers that can be a source of potential customers.

It saves cost, time and energy In advertising.

Social influencer marketing costs you very little. It is a very cheap method for marketing your product and also saves you the energy in sourcing a marketing team as employed in the traditional method of marketing campaigns. Most influencer marketers, especially micro-influencers with less than 50,000 followers charge less than $250 for a brand advert. However, the costs of influencing marketing largely depend on the social media platform, their engagement, followers, kind of product, partnership or agency and campaign.

Credibility and reliability of your products

Their followers trust social media influencers due to the long time they spend together in social interaction on shared posts and the content delivered. Followers tend to place their trust in what influencers say about a particular product.

Since trust and credibility are not easy to build, your brand being mentioned by an influencer can help you share the credibility and confidence instilled in the hearts of their followers. Their opinion or endorsement of a product will thus influence the purchase rate for such a product. A study by Twitter showed that nearly 40 per cent of consumers said they made a purchase based on an influencers’ tweet.

Increases return on investment (ROI)

Large Corporations and low budget startups have all testified to experiencing an increase in return when their marketing campaign was done with influencer marketing. With an $11.69 Earned in Media Value (EMV) for $1 spent, nearly half of marketers surveyed said they will increase their budget on influencer marketing as this strategy has proven to generate an enormous return on investment (ROI).

Act as a guide in picking the target audience

Selecting the appropriate market influencer can help you tailor your marketing campaign to comprise on the right audience suited for the kind of product you specialise.

Assessing the demography of an influencer can assist you to focus on the particular target audience or the required niche to take your campaign. If for example, your brand is a health-related product, an influencer who blogs on health-related topics can be very beneficial to create awareness of your product.

Increases decisions to make purchases

Influencers have the power to influence followers’ decisions to make purchases for brands that they endorse or recommend. Due to the trust and regards influencers have from their followers, it won’t take much persuasion for potential customers to make decisions to follow leads to your links and make possible purchases.

A lot of studies had shown that the influencer marketing campaign has the strength to impact a purchase decision on followers and serve as a strategy to grow customers acquisition.

They set the trends

Influencers are trendsetters as they are the source people seek for the latest trends in technology, fashion, cars, entertainment, politics etc. Most influencer sites often have captions for writers to ‘take’ or ‘view’ of a trend to make comments along with their esteemed blogger or writer.

Often times Influencers are granted some access to unveil some new products produced by household brands that are capable of making remarkable trends prior to their official launch dates. These trends are capable of gaining recognition, feedback and potential sales. The Telegraph tech which is widely visited across the globe is one of the recent sites to announce the unveiling of the first ever folding Smartphone produced by Samsung Mobile, and it is set for mass production.

Influencer marketing generates important leads

As part of their own marketing strategy campaign, influencers create a niche for their content, tailored for their products. If your product is related to an influencer’s niche, you can generate strategic leads from your influencer.

Assuming your company specialises in the production of fitness wears. Your audience would be individuals who love to keep fit or who are trying to cut down body size or weight. A partnership with a fitness training site or blogger will promote the sales of your fitness wears to customers who have been informed about the needs to wear appropriate outfits for certain typed of fitness routine.

Influencer marketing boosts SEO

Picking the right influencer marketing site for your organization will increase your Search Engine Optimization(SEO) ranking. The higher a website’s SEO ranking, the higher the discoverability of your site on the internet. The backlink is an excellent determinant of your sites SEO ranking. The quality of your backlink will boost your SEO significantly. An influencer marketing domain as a source of your backlinks will drive quality traffic to your brand’s domain, thus increasing its discoverability by search engines.

It is advisable to include links in advert tread provided by your influencer on their domain to guide potential customers to either make direct purchases or to lead customers to your landing page where your call-to-action button can be easily accessed.

An influencer’s marketing campaign is not disturbing

Influencer marketing campaign is not incessant as compared to some traditional advertising campaigns found on most website pages. Pop-up adverts can be so disturbing that online users use ad-blockers to stop these adverts from constantly popping up on their screens.

Some adverts are malicious, aimed at drawing traffic to websites. Users pay less attention to these adverts due to their pushy nature. More notice is given to influencer driven adverts due to their credibility and trust.