Benefits of Having a WordPress Website

Have you finally decided to set up your own website? Deciding to have a website is great but many business owners find themselves lost in thought of how to go about setting up a site, or the cost implications that come with it. The good news is that Content management systems (CMS) like WordPress help to strike a balance between the various aspects needed for an online business to get off the ground while helping site owners to own and launch a fully functional website.

Whether alone or with the help of a web design agency, business owners can have their sites professionally built on WordPress, which also comes with many benefits. Here are some of them.

You can create a fully responsive and SEO friendly website

WordPress makes it super easy for anyone with little or no web development skills to create a website that is fully responsive and SEO compliant. The team at WordPress has spent quite a lot of time creating pre-designed themes that are responsive to both mobile and other devices. These themes have also been well developed to be SEO friendly, ensuring that the theme, when activated on the website, opens very fast (this is one of the things that website crawlers of search engines look for). Asides that, the themes on WordPress have been carefully built to be optimized for SEO. Some of these SEO compliant themes can be purchased on WordPress, but there are a few free to use themes as well.

You can create a website that is easy to setup and launch

One of the benefits that WordPress boasts of is how fast anyone can set up a website. Considering that there would not be any need to spend hours coding the website from scratch or hiring a website developer and having to work with their timeline, this cuts back on the time spent to do all these. With WordPress, a domain name can be quickly registered, through the domain registrars WordPress has partnered with. The site owner then simply needs to research suitable themes available on WordPress, select and activate the theme, install the necessary plugins, make edits to the CSS or just go with the design and input all necessary content to personalize it for the brand and launch it! It is really that simple and easy.

Content management is made very easy

One major problem WordPress has solved for website owners is content management. Having to upload or update content on a website was usually a very tedious process, and it still is if the website does not have a good content management system that allows the owner to be able to upload content or make edits anytime, anywhere. WordPress has one of the best content management system, and it is not surprising to see a lot of big brands, even news outlets, using it to make it easier and more efficient to manage content on their website. Even with the WordPress app on mobile devices, website owners can easily manage content on the move or even extend that role to other people in his or her team.

WordPress offers plugins to improve the site’s functionality

Plugins are already designed software that can be uploaded or installed on a website to expand the functions of the site. In other words, if a website owner wants the website to have a certain function, maybe a forum, there is a plugin for it that can be installed to activate that functionality on the website.

This is another amazing benefit of using WordPress to build a website. Plugins are literarily lifesavers, and they have come to make the lives of amateur website developers or people with zero web development skills easy. Plugins are like the interior decor or the finishing touches added to a house to make it look as beautiful as the owner had imagined.

You have access to thousands of themes

This is another great benefit of using WordPress. There are many free and paid themes on WordPress that website owners can make use of to create their website. This means that site owners can have more control over how they want the website to look like.

These themes on WordPress are just simple collections of files (called template files) that work together to create a unifying design (dictating the final outlook) for the website. Each theme comes with a live demo which can be activated temporarily to see what the website would look like with the theme. Once satisfied with the live demo, website owners can activate the theme fully on the website and customize it. As the brand grows, there might need to make edits to the way the website looks, these themes can be deactivated anytime and newer or better ones can be activated without having to worry about losing content that is already on the website.

Your Site automatically ranks high on search engines

As mentioned earlier, WordPress websites are loved by search engines because of how optimized most of the predesigned themes are when created. These themes have been creatively designed to be optimized for search engines; hence the love search engines have for WordPress websites. So, if website owners are still struggling with understanding how SEO works at the initial stage of the website, WordPress can cover that up for them by helping the site rank high on the search engine results page (SERP). Users can also make use of various SEO tools and plugins offered on WordPress.

WordPress offers a supportive online community

WordPress has a thriving online community that is passionate about the platform as well as users across the globe who are willing to provide helpful information to support anyone building a website; whether a professional website developer or people with zero web development skill. Asides that, this community is also responsible for making necessary changes to the open source files of WordPress as well as keeping it updated and secure.

A WordPress site is super affordable to run

Creating a website on WordPress is super affordable. The concern of most website owners is how expensive creating a website could be. But with the elimination of middlemen (the website developers), website owners can save time and cost of hiring such professionals to build the website. For as low as five dollars per month, with a fully functioning website and domain emails, they can own a website as long as they can spare just a few minutes or hours to set up the website with any pre-designed theme and input all necessary information to customize the theme to suit the need of the brand. Of course, if that’s all too much for you, a web design agency will come in handy.