How to Improve Sales Using Facebook Ads

The essence of a business or rather the primary aim of every business person and entrepreneur is to make sales whether physically or via effective maximization of the very many available social media platforms. There’s a popular saying amongst stakeholders in the business world which goes thus “Customers are always right”, which necessarily implies that as a business owner or an entrepreneur if sales aren’t booming as it should, a seller is not doing something right to attract the appropriate customer who requires the goods & services available to be consumed at a particular time.

This piece aims to carefully examine the strategies to be deployed when the desired result, which is usually a positive Return on Investment (ROI), doesn’t occur; especially when a business owner creates and shares ads of a new product/service an social media platform. Facebook deployed as case-study here.

What exactly is Facebook?

Facebook is a popular social media platform where people from diverse background, cultures, and religion connect, network, interact and even transact business. Facebook ads is a unique method of online advertising usually used by business-minded people to communicate the latest information about their goods and services to a larger audience with the aim of making sales from first-time customers, returning customers and referrals.

One of the reasons businesses survive the popular probationary period of five years of existence is the utmost understanding, strategy renewal and change of plans by the business owner. Therefore, in the world of business today, when hitches are experienced, and sales aren’t booming as expected, the following points are pivotal in changing the fortune of a company via Facebook ads.

Focus on target audience

In order for a business person to achieve the desired results from placing ads on Facebook, it’s vital to lay strong emphasis on tailoring/channelling the products or goods & services towards the target audience desired for it to be consumed, so as to avoid a scenario where an ad is seen by everyone but fails to convert potential consumers with interest to act on the viewed ads.

Catchy pictures

It’s important to emphasize the number of potential consumers of a brand that can be immediately converted into customers by the sheer quality of images that are posted for the consumption of the Facebook audience of a business. A good image for an ad sends a strong a signal of brand quality/standard to not only consumers of the brand but general viewers of the image.

Promotions/discounted sales

There’s no gainsaying that every customer who shops for goods/services on Facebook/online has a strong desire to purchase deals at a reduced price, this kind of strategy is a perfect way to cement the relationship that is loyalty between a business owner and a client. Discounted sales are most effective during the very many festive periods of Easter, Christmas. Eid-el Kabir & New year as this tends to show that a brand cares & identifies with its customers by making goods available at an almost unbelievable cost for the purpose of the celebration.

Quality content

Quality Content or copy is not only capturing the attention of a prospective client interested in a brand is highly pivotal in ensuring sales for a business via Facebook ads. The consumers must feel connected to a brand from the moment the content is published.

Timing

Despite the presence and success businesses achieve via other social media platforms in reaching their respective target audience, Facebook ads ranks up there in terms of being a tool deployed by companies for marketing & sales to customers. To this regard, understanding time accuracy is crucial to the success of a Facebook ad. Also the knowledge of the very many questions “When, what & How” of posting a Facebook ad is essential as this will help streamline the time audience are targeted, understand when those interested in the business will be online.

In-depth customer knowledge

Admiration and interest in a product or service on the part of customers are indicating factors in terms of conversion into sales. The onus now rests solely on the part of a seller or business owner to conduct a market research analysis. This is done in order to have a first-hand knowledge of who their customers are, what catches their fancy, the type, size, color of items that makes them desire & tempted to part with the cash, some folks might even engage in impulse buying, which tells how much of their attention was captivated.

Differ from competitors

Every business that attempts to reach a large pool of audience via ads on Facebook or even via traditional means of advertising should necessarily work on its uniqueness/carved niche from other brands/competitors to catch the attention of consumers and convince them to give the brand a try. One of the surest ways to attract the first-time audience is to provide them with goods and services at a cut-price of the actual price, 5 or 10%.

This strategy will undoubtedly yield massive returns if, after consumption of the items, the consumer is satisfied. It will almost assure the seller of a new customer, customer loyalty, referral by same customer and more money to run more Facebook ads as well as more sales.

Creativity

When desired results aren’t forthcoming from previous ads, the chances are that something is being done in a wrong way; hence this time isn’t one to give up on the productivity of massive sales via Facebook ads, the next step should be more effort from the business owners end. One such effort could be directness in the information in the ads created for the consumption of prospective admirers.

Conclusion

The more breakthroughs achieved in technology, the more every entrepreneur can be guaranteed of reaching a would be the consumer of their goods and services. Business owners need to ensure that the caption of the ads they post on Facebook is irresistible as this is one of the guaranteed ways of getting a click, once a click is made, if it is catchy, then such admirer will likely do business. With the help of a reputable social media marketing agency, this can be achieved.