In the highly competitive business world of today, it is becoming more and more difficult to stand out as a brand. Presently, no business entity can sit back and expect success without some level of diligence, especially when you put

Whenever you search for popular podcasts or blogs, one result is always common: a list of top tools for digital marketing. However, most of the finest tools belong to Google which has a stellar record of over 3.5 billion searches

For the purpose of clarification, SEO is an acronym for Search Engine Optimization and it means the methodology of techniques, strategies as well as tactics targeted at increasing the number of visitors to a particular site. This is achieved with

From all indications, the world is fast becoming digital and the world’s population is consuming electronic content with supersonic speed on a daily basis. Individuals, organizations, companies and governmental bodies are beginning to realize the importance of going digital. It

Social media is one interesting world to be in right now, not just for all the drama that goes on there but also for the fun parts too. Running a personal social media account is quite different from running a

Blogging has over the years proven to be very effective for driving traffic to a brand's website. For e-commerce websites particularly, blogs can help the brand to create valuable content that can draw the attention of their target audience to

As humans, we read and interpret various content to make sense of our environment. Content that does not have any form of relevance to us are discarded. In order to ensure that any content we create is both relevant and

Are you new to SEO concepts? Do you have some questions about SEO that have been bugging you for quite a while? Whatever the case may be, it’s completely okay to have SEO questions as things can sometimes get too

There are huge chunks of data that is being processed every day by various brands that have collected some form of data from people who have bought something from them. This also includes prospective customers who may have indicated interest

Digital marketing is very essential to the success of any brand in this era, hence the importance of the role that digital marketers play. Marketing across various digital advertising platforms requires for digital marketers to be well-versed in this industry.