15 Essential Apps For Digital Marketers
Digital marketing is very essential to the success of any brand in this era, hence the importance of the role that digital marketers play. Marketing across various digital advertising platforms requires for digital marketers to be well-versed in this industry. They should also be very thorough about every single action that they take in this regard. To remain as efficient as possible, you can use various tools, software and apps to improve your efficiency as a digital marketer.
Even if you are an expert at what you do, some of these tools, and apps can really improve how you manage the different hats that you wear as a digital marketer. This way you wouldn’t get drained easily with the workload that comes with being a digital marketer. There are quite a lot of tools, apps or software that you can combine to make your life easier, and keep the money rolling into your account.
If you would like to find out how to use certain apps to maximise your marketing efforts, it would help to get in touch with a digital marketing agency. They can help you navigate your way through the multitude of apps on the market. We have listed out some of the essential apps that you can use to improve your workflow. Take a look at these 15 essential apps for digital marketers.
1. Trello
Trello is a great tool for managing projects and campaigns. As a digital marketer, you need to ensure that you’re always communicating with those within your project team as well as the stakeholders or clients whose digital campaigns you are managing. Emails can be a little formal and it can be difficult to keep track of what everyone in the team has to say. This is where Trello comes in. It enables efficient communication and project management.
2. Grammarly
This app is essential for ensuring that all digital marketing content is error-free. There is nothing that kills a marketing campaign faster than seeing typo errors. So, even if you are a grammar expert, you can use this to polish content used for marketing across various digital marketing platforms.
3. MailChimp
This is a great tool to use for managing email marketing campaigns. MailChimp provides a very cost-effective way to manage a campaign. It makes email marketing an almost effortless process.
4. MOZ local
This is not an app but a great software for getting local SEO right. If you working with a brand that needs to dominate their local SEO, this tool would be really great. It can also be useful when trying to localize content for voice searches.
5. Hootsuite
This app is loved by many digital marketers. It is so easy and simple to use while offering great features as well. It comes with its own inbuilt analytics too. It is great for a marketer who has to manage and monitor various social media account, allowing them to do it all in one place.
6. G Suite
G Suite by Google is great for keeping digital marketer organized and allowing them to have access to all their contents in one place. This makes it easy to work from anywhere with any device. They can also use other apps to enhance this tool, for a more robust organized virtual work environment.
7. Buffer
Buffer is also another great app for managing multiple social media platforms in one place, just like Hootsuite. It helps digital marketers save time spent trying to push content out on various social media pages they manage while trying to keep up with the analytics too
8. Canva
Canva is a great tool for design. Digital marketers can use this app to design an awesome image to support their various marketing content. It comes with stock images as well as predesigned templates for various design projects from social media flyers to book covers.
9. Sprout social
This app is an amazing tool for managing social media and helping brands to engage on a deeper level with their followers. Digital marketers can use this to improve how the brands they represent communicate on social media with their target audience.
10. Unbounce
This is not an actual app but it is very useful to any serious digital marketer. It helps with creating landing pages that actually work. If you are struggling with creating a landing page that will perform the function you want it to then this tool would be great.
11. Call Rail
This app is a must-have for digital marketers who want to keep track of all inbound calls for their digital marketing campaigns. The app allows brands to follow up with a lead, listen to a call recording, or view the effectiveness of your marketing campaign.
12. ManyChat
This a very interesting tool for digital marketing marketers that allows brands to create chatbots with ease which can be used for marketing to improves sales as well as provide any form of sales assistance to the user. It can be connected to Facebook messenger too without needing any serious technical skills.
13. Feedly
This app is really great to keep track of any website that you want to always follow for new contents. Rather than going to each website, you can use this app to monitor all contents that are important so you can be updated with trends relevant to your industry as a digital marketer. It runs iOS and Android.
14. Keyword research generator
The Keyword research generator app is a great tool that every digital marketer should have. It is great when trying to do proper keyword research for all the content that will be pushed out so that the brand can rank high for relevant keywords – which in turn can improve both the organic traffic and paid traffic of the website.
15. Google trends
This is a must have for any digital marketer serious about excelling on in Google’s world, especially the search engine. You need to keep up with any useful trend that will help you perform better within the industry of the brand you are working with. This will help you to create content that will be relevant to the user within that industry and keep every content shared online very updated.