Content Strategy Frameworks – The Benefits

As humans, we read and interpret various content to make sense of our environment. Content that does not have any form of relevance to us are discarded. In order to ensure that any content we create is both relevant and well-digested by the intended target audience, it is important to have a content strategy framework that will guide the entire process of creating that content, so that it can deliver the kind of results you want it to.

So, whether you are creating content for a website, email, social media or for a digital marketing campaign, you need to have a content strategy framework which can often be achieved faster with the help of a content marketing agency.

What is a content strategy framework?

Building a content strategy framework involves developing, planning, creating, delivering and managing content for an intended target audience. Creating content that can deliver on its goal is not done in a wishy-washy manner. Rather it involves a more strategic process where the goals of the content have to be outlined. The intended target audience has to be well-described with specific details and the medium through which the content would be delivered or shared has to be properly thought through.

These strategies are obviously not always designed to be fixed because change is constant, and the environment in which can lives will continue to change. Also, brands that want to remain relevant will also have to learn to adapt to such changes by allowing a more flexible content strategy framework. The next obvious question that might bug you is how exactly does it improve your content? Find out the answer with the below listed benefits.

Benefits of a content strategy framework

The benefits of having good content cannot be overemphasized, whether for a website, email, social media or even when running adverts on various digital marketing platforms. Having great content that can get you your desired results relies mainly on how invested you are in your content strategy framework. Let’s take a look at some of the benefits that content strategy framework can bring.

1. It can improve content marketing

For brands that invest heavily in various platforms where they market their content, the objectives may vary but the common goal is to get some sort of return on marketing investments. For brands that are not getting a lot of positive results from their content marketing effort, looking into the content strategy framework can help them identify areas where they are lagging behind. They can then buckle up where necessary so that they can get better results with their content.

2. Increase website traffic

Creating and pushing out content is one easy way to draw more attention to a brand online. However, creating a great content with a well-developed content strategy framework can tremendously boost the traffic of the website because you are not just creating attention-grabbing content with click-bait headlines. You are also creating the right “laser cut” content that the intended target audience will find irresistible. This is not just because of the headline but because of the content itself as well as the medium through which that content was shared or marketed.

The ripple effect of this is that it would increase the time they spend on the platform where the content was shared. It will also keep them coming back to that platform to find more content from the brands, reduce bounce rate (especially for websites) and increase organic traffic to the website (through the mighty hands of search engines).

3. Improve ranking on search engines

This is one very interesting benefit of having a content strategy framework. It helps brands to be on the good side of search engines which in turn boosts its ranking on search engine results page (SERP). Ranking well on search engines can really impact the visibility of the brand online, increase brand awareness and make it super easy for the target audience of the brand to find them online.

When people are searching for something, usually the first place they go to is search engines. So if brands are able to rank well on search engines by creating great content, they would get more returns on marketing investments and possibly cut down the cost of acquiring a customer.

4. Get more relevant leads and conversions

Developing a plan that helps brands create and deliver the right content to their target audience at the right time and place will definitely bring nothing short of success. In this case, good leads, conversions or sales. Having the right content makes it super easy to market anything to anyone. This is because a lot of work has gone into understanding who the target audience really is, finding where they mostly are and creating content that would be of great relevance to them. Your content must also match the tone of the environment where they mostly are.

For instance, a content strategy framework will help a brand to know that if their target audience loves visual content. Platforms like Facebook, Instagram, YouTube would be most effective and occasionally dropping some visual content on their websites as well. With this, they can create the right content for those platforms that will generate the kind of leads or sales they want.

5. Build an army of the loyal target audience

You probably must have heard that it is cheaper to sell to an existing customer than trying to sell to a new customer. This cannot be far from the truth. One other interesting benefit of having a content strategy framework is that, over a period time, brands can build an army of their target audience that will remain loyal to the brand. This is because of the quality of content that it pushes out which makes the brand appear sensitive to their target audience’s exact need which they always tailor their content to.