Google Analytics Tips and Tricks to Boost Conversion
Well interpreted data can help most website owners seeking to get more conversions through their marketing effort. Google Analytics is loaded with a lot of data, if well understood, that can improve the conversion rate that many website owners are yearning for. When using Google Analytics to help boost your conversions, take advantage of the goal setting feature to create conversion goals. With this, you can get reports about each conversion goal and know what to improve on. With the help of a reputable SEO marketing agency, the right metrics can be put in place for better conversions. Alternatively, use the following tips and tricks to boost conversion on your website with Google Analytics.
Check reports about your bounce rate
Google Analytics gives a very detailed description about the bounce rate on your website. When the number or percentage of those that viewed your website without doing any other thing before leaving is higher than those who actually do, then you have to pay attention to whatever the cause is in order to get more conversions.
Check the behavioral pattern of such visitors on the pages that have the highest bounce rate to understand what could have caused the sudden exit from your website. There is a section in Google Analytics under “site content” which is under the “behavior” which allows you to see all landing pages. These are the pages through which visitors get to your website. It is also through these pages that you can find the ones that have the highest bounces rate. If visitors leave your website faster than the required time you need them to spend on your website in order to get conversions then such landing pages need to be fixed.
Now, you have to audit such pages, check the content, call to actions, internal links, and properly map the page. You can also come up with different new layouts for those landing pages and do an a/b test to see which one has the least bounce rate. Then you can push it out.
Find out what your visitors are searching for
If you know what a customer wants it is easier to know how to sell that thing to them. One of the reasons why a site might be experiencing a high bounce rate is that the visitors do not find what they are looking for on your website. Some visitors might give you the benefit of the doubt by taking a step further to use the search tool on your website to find what they are really looking for (ensure there is a search tool on your website that is easily accessible especially for the mobile version of your website).
Looking through the site search report on Google Analytics, you can learn more about what your visitors are searching for and make an extra effort to get whatever they are searching for readily available to them (this would work well for most online retail stores). When looking through the site’s search report on Google Analytics, the data there might be a little overwhelming. What you need to focus on the “search terms” and the “total unique search” (which indicates the total number of times people searched for something on your website). Then the “search exits” and “search refinements” will help you understand their behavior during and after the search.
Focus on fast loading
You only need more than three seconds to chase a prospect customer off your website. Just three seconds! So, if your website takes more than three wonderful seconds to load, in the fast-paced era that we live in, you will be losing more opportunities to get conversions. Google ranks websites with incredible page speed higher than other ones. And if you are relying heavily on organic traffic from Google search results, then you need to ensure that your website opens as fast as people can snap their fingers. You can check your website’s “page timing” under the “site speed” which is under the “behavior” section of Google Analytics. Here you will get details about the site speed of your pages and more insight on slow pages.
Have an inviting landing page
How you are welcomed at the entrance of a house would determine the overall experience of the visitor. This is synonymous to most landing pages. A landing page is entirely different from your homepage (which is also a landing page but not the only one). And while it is good to put a lot of thought and effort into creating the most memorable user experience for visitors on your homepage, you should also do the same for all your landing pages. Yes, all!
Every landing page must encourage the visitor to explore other sections of your website and keep them long enough to make a conversion. Any page of your website that a visitor lands on, either organically through a search engine or paid adverts with your website link, is called a landing page. For organic searches, because you can’t really tell which page a visitor will get to your website you need to have a well planned and maximized landing pages so you can get more conversions through them.
The landing page report in Google Analytics provides compelling insight about your landing pages both the best performing and the least performing ones. Look at the best performing one to see what you did differently that is making it perform better than other ones. Try to either duplicate the same strategy to other pages or improve on it to get better results. Every landing page must have a goal (use the goal setting tool in the Google Analytics to set goals for each landing page so that reports can be tailored to the goal you set for each landing page).
Think about browser compatibility
Make your website fit (compatible) for all browser types. You can get more insight about the performance of your site on all browsers. This is important because you can’t really tell which browser users would use often.
With Google Analytics, under the behavior metrics, you can discover compatibility issues that your website might be having with browsers. You can get specific details about the browser types, version, sessions, goal conversion rate, bounce rate and so one. Key indicators that tell you if your website is having compatibility issues is the when the goal conversion rate is low, high bounce rate and low pages/sessions.