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8 Facebook Ecommerce Marketing Tips to Boost Sales

Facebook ecommerce marketing

Many e-commerce websites have claimed that Facebook indeed generates impressive returns on marketing investments. It is, therefore, not surprising that the number of advertisers on Facebook grew tremendously last year. Upon hearing this, one still needs to understand how Facebook works and more importantly how Facebook marketing works in order to drive the desired sales goal.

If you are considering using Facebook to drive sales for your e-commerce website, with the help of a social media marketing agency, you can implement these eight Facebook e-commerce marketing tips to boost sales

Understand your audience

Facebook has in-built analytics that would give you better insights into your audience. For you to know what kind of content that would drive sales and when to post, you need to understand who your customers are. Study the analytics of your site to identify the most active period of your audience and schedule your Facebook post to that day and time. Always ensure that every content posted suits both the audience that you have and the ones you are trying to get.

Make use of Facebook retargeting

If a visitor viewed certain products on your website but did not make a purchase, you can make use of Facebook advertising to remarket those viewed items, items they left in their shopping cart or even times they saved to buy later. That is what retargeting simply means. It is just a simple way to remind visitors online about an item that they had interest in is still available. There are so many things competing for a buyer’s attention, so retargeting is like a simple and subtle reminder. According to Business2Community, Facebook retargeting has delivered over 7000% on ROI for brands using it for their e-commerce website.

Fire up your Facebook page review section

There is a section on every Facebook page that allows your followers to review a product or service, or comment on the brand’s overall customer service. This is a really good way to get others interested in the brand, and it could give them the confidence to buy from you. E-commerce websites can also make use of third party websites like Trust Pilot, to share the reviews people have dropped about certain products with the followers on their Facebook page.

Make use of Facebook messenger

Facebook messenger has grown to over 1 billion active users and has increased the sales of most e-commerce websites actively engaged in it to about 27%. This is definitely a gold mine for any business conversant with the social media landscape that we live in. By making use of Facebook messenger marketing, businesses are certain to drive sales through your audience’s inbox. Also, with the help of chatbots, e-commerce brands can take their products to the inboxes of both existing and potential customers making it easier for them to get to know more about certain products and also make purchases easily.

Facebook messenger is a must have online communication tool for e-commerce websites that are serious about driving their desired sales goals. If a website has a higher percentage of traffic that never converts, they can divert that traffic (maybe with an offer) to Facebook Messenger, where they can continue conversations. As Facebook revealed that 2/3 of active users log in to their accounts daily, with the hope of getting conversions, businesses can use conversations in their Facebook messenger.

Bring your products to life on Facebook

Pick one or two of your best selling products or products that you feel would appeal most to your followers on Facebook and show them how they will look or feel when they are the ones using the product. Most buyers are often concerned about buying something that they don’t need. But the moment brands can show them what their life would look like with the product, they would automatically create a reason why it is necessary for them to buy that product, and they will most likely buy it. Creating videos of people using it and sharing on Facebook is certainly one of the best ways e-commerce websites can bring their products to life is by

Upsell to existing customers through Facebook advertising

Facebook advertising offers advertisers many options to meet their specific marketing or sales goals. Rather than spending a lot to acquire new customers, try selling products similar to what your customers or followers on Facebook have bought before. If they bought a curling iron for their hair, upsell a straightening iron; if they bought a laptop battery, upsell a laptop power pack or a laptop bag. This is one clever way to make sales through Facebook.

Always add a call-to-action for every post

Using an effective call-to-action is a way to stir your audience to take action. Whether you are saying good morning or goodnight, always add a call-to-action and be creative with it. However, avoid being repetitive and prevent using only one type of call-to-action. Otherwise subconsciously they will scroll past that post very fast. A call-to-action determines whether that post would yield a lead or conversion, so use it to motivate Facebook followers to take an action on your page.

Carry your audience along through every new development

Whether you are having a massive sale, giving a huge giveaway, offering special discount codes or adding new products, always carry your Facebook Audience along too. Don’t let them be the last to know about it. This is one of the best ways every e-commerce website can carry their customers and prospects along. If a huge sale is due on your site, announce it some weeks or days before; this will give you enough time to create awareness about it and let it register in their minds and make them anticipate it too. And when it does, they will be prepared by saving the money in advance.