For organizations, brands or businesses constantly thinking about the future, they cannot afford a nonchalant attitude to their website, which is usually the first mode of online contact, hence the need for a web design agency. A web design agency, for

If not for pictures and graphical display, the online world would most likely be a dull environment for visitors. There is no doubt that the impression created by images and videos gives us a lasting memory and a clearer understanding

Viral marketing, coined from the root word "virus", is a business marketing strategy that employs the interest of existing consumers to promote a product or service, in a bid to make knowledge of the new or existing product (or service)

Key Performance Indicator (KPI) is a digital marketing performance measurement(metrics) that is used to evaluate the success of an organization’s marketing procedure, indicating the possible outcomes of operations in its business activities. Before the advent of digitization of the global

Keeping a friend for a long time is more challenging than searching for a new one. Likewise, when it comes digital marketing, most schools of thoughts are engrossed with the refining of strategies on how to increase their customer base,

Remarketing is a clever way of getting potential customers or a specific target audience to reconsider purchasing items they checked on a website or mobile app before exiting. Remarketing gives businesses with products or services the opportunity to use targeted

Big data, as the name implies, is information, facts, and statistics collected from various sources and used for reference or analysis. This data can be further analyzed to show human behavior, interactions, and interests. Big companies like Amazon, Netflix and

The ways by which an online business strategize in their customer service approach is currently in the increase. The birth of digital marketing has dictated the different online marketing trends businesses can adopt in their customer service delivery online. This

Gone are the days when a brand could survive without a website. Nowadays many people make use of the internet by researching for information, looking for new products and services, studying, or spending quality time networking with family and friends;

In the 21st century, social media marketing has become a resourceful method for businesses of all sizes and kinds to connect with prospects and customers. Marketing on various social media platforms can bring constant attention to a business or service