Top Social Media Marketing Automation Tools
In the 21st century, social media marketing has become a resourceful method for businesses of all sizes and kinds to connect with prospects and customers. Marketing on various social media platforms can bring constant attention to a business or service and can lead to significant success by boosting sales. Social media marketing includes activities such as uploading videos, pictures, updates and other content that can engage customer interest. For social media marketing to be highly successful, specific tools can help to optimize and manage the process effectively. These tools can help to analyze the performance of marketing on social media, and they are as follows:
Agorapulse
Agorapulse is one of the best social media marketing automation tools in the modern age. This social media platform is developed to help businesses manage all social media accounts in top social media sites such as Facebook and Twitter. With Agorapulse, maintaining and engaging new followers is effortless as well as building new connections. A central feature of Agorapulse is the ability to publish and schedule posts and updates across various social media networks in one interface, making it easier to plan and organize social media updates. Another feature is the monitoring and reporting tool which can be used to observe all activities on social media, which enable you to concentrate on customer engagement and brand awareness.
One of the significant benefits of Agorapulse is the ability to set your entire social network connections in a single and unified interface and manage everything from there. Another advantage is that you are notified of every message, comment, and tweet making it impossible to miss a conversation or an opportunity to connect. With Agorapulse, you can see how many comments, shares, messages, and tweets you have received across various social media platforms. Agorapulse is a simple application to navigate with menus on the left and information related on the right.
Sendible
Sendible is an advanced platform that is designed to effectively promote growth and social media marketing with the help of various tools that the platform provides. It also encourages active engagement with audiences, scheduled updates, and monitoring of social media activity. This platform has an intuitive and straightforward interface which is easy to navigate even for users with less technical expertise. Sendible helps to monitor and analyze audience engagement which is useful for marketing strategies and campaigns across various social media networks. Sendible also gives you the option of managing all your social media campaigns on a single interface with speed, ease, and accuracy. It works with Facebook, Twitter, Pinterest, and Google+. This interface provides detailed information and analysis that measure the effectiveness of your posts in engaging your target audience.
Updates and posts are edited in the Compose Box where you can select the social media network you wish to post to. Sendible’s algorithms can also give you a prediction on the best possible times to post on your social media networks so as to generate adequate traffic and maximize customer engagement. Overall, Sendible focuses on being an efficient social media automation tool and reduces repetitive tasks thereby giving more time to plan and analyze results.
Buffer
Buffer is one of the most recognized social media marketing automation tools in the industry which is designed to enable you to post or share content more easily to your social networks. It works with Twitter, Instagram, Facebook, Pinterest, and LinkedIn. This tool has the ability to connect all social media accounts while making it easier to create and schedule posts. One of its main features is the automated timing of posts on social media which allows you to set a publishing schedule for when you want to share a new post or add posts to a queue.
Buffer’s analytics also enables you to determine when a post is likely to be more effective. This information helps to monitor the number of clicks, retweets and mentions received on a particular post to maximize customer engagement across all social media platforms effectively.
Another unique feature of Buffer is its Pablo tool which is a great way to create customized images for uploaded content. You can upload images from its library or upload any preferred image, add text or selected quotes and resize the file based on the social media platform you’ll be publishing on. This can enhance brand awareness as images increase customer engagement and traffic across various social media platforms.
Post Planner
Post Planner is a social media marketing tool that is designed to enhance marketing campaigns and promote business awareness. With this tool, it is easier to share and manage content consistently. You can also quickly identify the top performing content across various social media platforms so you can predict engagement on your content. It works with Facebook and Twitter. Post Planner also offers a tool for scheduling a specific time and date to publish posts and updates. This feature lets you quickly schedule posts for Facebook and Twitter and arrange them for easier use. Recurring updates can also be scheduled using the Recycle feature to review all updates. A notable feature of this marketing tool is its ability to target a specific audience for your social media posts.
Hootsuite
This is another favorite social media marketing tool which helps you to execute marketing campaigns, develop your audience and send targeted messages or updates across multiple social media platforms. It works with Facebook, Twitter, Instagram, Google+ and LinkedIn. It also works across third-party apps such as Flickr, Tumblr, Reddit, etc. With Hootsuite, not only can you manage multiple social media accounts in one interface, but you can also make use of Hootsuite’s analytics which enables you to track mentions of your brand or business.
Conclusion
These social media marketing automation tools are designed to direct traffic and promote brand awareness for businesses. Whatever business or service you provide, Social media marketing tools can help to engage customers actively and optimize marketing campaigns and strategies to generate income.