What’s a landing page and how does it work?
One of the topmost concerns for every entrepreneur is how to keep increasing and expanding the frontiers of his establishment. As important as the goods and services a business owner offers, they become almost absolutely redundant without the patronage of individuals who are generally referred to as customers in the business terrain. Therefore, there’s no gainsaying the fact that business owners constantly need to put the satisfaction of prospective as well as existing customers ahead of all plans to build the business they manage.
The term landing page has been described in many ways in the field of business and marketing. However, for the purpose of this piece, a landing page can be defined as page deployed on a website to generate conversion of leads; that is first-time visitors, who are possibly potential customers to a site. In generating leads, one of the vital information required by a website owner is the email address of the visitor to the website.
To drive a marketing campaign, it’s important to state that landing pages are a highly indispensable marketing tool. Finally, landing pages can’t be easily accessed by a website visitor via browsing a website. Visitors land on the pages by clicking a link to a specific offer.
Familiarization between a visitor & the landing page
Whenever first-time visitors check a website, it’s essential to establish a process that makes them understand the ideas behind the business, what the business is about, have a well thought out content that helps satisfy the curiosity of the visitor. If these models are well set up, it becomes easy to convert a first-time online user of a landing page into a lead; a step which progresses into being converted into a customer.
Landing pages & marketing campaigns
Landing Pages are highly crucial for businesses in terms of marketing campaigns, this also helps open up the needed access to information about a company by visitors to the website. Marketing campaigns are carefully well carved and thought out strategies businesses use to ensure that goods and services are easily accessible by the visitors who intend to know more about the products and can be converted into leads if they get the required convictions about the offerings of the company. With the help of a reputable digital marketing company, you should be able to implement a good landing page that converts.
Projects and patronage
Landing pages serve as a strategic marketing tool to expose first-time visitors to a website to help showcase the process, challenges, tests a company experienced in the midst of a carrying out projects. Therefore, visitation to an organization’s website can help make a visitor decide in settling for the company’s product.
E-mail subscriptions and blogging
The importance of creating quality contents for the consumption of visitors who throng the website of your brand cannot be overemphasized as this is capable of drawing even more attention from more subscribers; even more email addresses will be gathered. The satisfied visitors would possibly be converted into customers, invite more referrals to benefit from the contents being shared on the platform.
In the end, there won’t be much ado in trying to convince them to sign up for more updates from the platform. This, in essence, is the effective and a strategic deployment of a good landing page.
Test run
Landing pages are essential in this regard as it helps potential customers test run a company’s product, to decide if it fits their taste or not, this, in essence, is also important concerning data collection & customer information generation. Therefore, this process allows customers to give their verdict and judgment on the quality or otherwise of the company’s product.
Giving value to more audience
The popular saying that free things are usually not valuable can be successfully contested here because to get more leads via page visitation; something needs to be offered. One of the highly precious things that can be offered is knowledge. This can be achieved by strategically setting up a landing page for contents on the brand’s website, as this will aid the visitors to the website opportunities to download more electronic materials like webinar tapes, e-books & information materials. In the end, it will also mean a conversion of more leads by gathering more contact numbers and email addresses. It will also be worthwhile to emphasize the inestimable value that will be derived by the visitors via the consumption of the materials mentioned above, as they will get more interested once the contents are consumed.
Questionnaires/web forms
Questionnaires and Web forms are forms of landing pages which attempt to extract the ideas of visitors for the sole purpose of gathering information which is not limited to emails, phone contacts, research results in a bid to achieve a successful marketing campaign.
How to make a landing page work
Ensure the functionality of a landing page: It’s of high importance to ensure that the landing page is functioning optimally, that is the information required by the visitors can easily be gotten without any form of contradiction. A landing page should possess the answers in details to every question that might be popped by an inquisitive visitor to the website. The process of the landing pages’ effectiveness becomes easier for the visitor if the landing pages’ call to action can be easily understood.
Evaluate the progress of a landing page
The is where & when the entire efforts of a website owner come to bear. That’s the evaluation of the progress & productivity of a landing page to see the rate of conversion that has been achieved, the pending ones and methodologies to deploy to ensure this is achieved. After the visitor does the desired conversion, it becomes imperative by the website owner to welcome the converted visitor on board of the company’s landing page by showing a form of appreciation which could be in form of an email or better still create a “Thank You” page for the lead.