What Are The Best Design Trends for 2018?

In the last five years alone, web design has been so dynamic that it leaves end users with a question “will there be any significant improvement in the coming years?”. This is due to the almost flawless performance in some of the tools employed in designing a website in recent years.

For reputable businesses which are dynamic in building their websites for their products to keep abreast with competition from rivals, it is expedient to follow the latest trends in the world of web designing technology. In this article, we will be looking at some of the best web design trends for 2018.

Particle Background

The use of particle backgrounds is gaining popularity on social media, as it is a very remarkable solution that helps reduce the performance setbacks many websites run into with video backgrounds. It uses JavaScript with low weight allowing movement (motion) to be rendered as a natural part of the background. It can also be used as an addition to motion background in motion graphics.

SEO Landing Pages

The use of landing pages is designed to capture a visitor’s presence or information and exchanges it for the desired offer on a marketing campaign. This page must be different from the website (global navigation), prompting them to make sales or warm them up for sales. In the past, landing pages used to be in large blocks of text, which were meant to suit the search algorithms. However, newer landing pages are now comprised of advanced design elements. The design favors a more user-friendly experience that allows visitors to stay longer when reading the web page contents.

This advantage now comes with the option of allowing a landing page to remove distracting links and match headlines precisely to adverts.

Active Chat Sidebars

Chat sidebar tools are commonly used for inquiries or feedbacks from customers. They are often designed as a box normally placed at the bottom right corner of a website. It allows users from different locations to chat with other end users on the same page layout once logged in.

The most remarkable entry into the chat sidebar tool is the ‘live chat’ and chatBot feature. The chatbot is a computer program or artificial intelligence which engage in conversation through voice or textual commands. It uses the dialogue system which is comprised of a messaging app that can automatically react to a user’s request on chats. It can give a simple answer or even work as a complete marketing channel that will lead to purchase. It also reacts to keywords in a question, which results in a necessary piece of content. For example, if you want to find a product, you ask a question instead of scrolling through a list.

The chatbot feature can now be accessed in Facebook messenger, Wechat, Google assistant, and Amazon Alexa.

Web Content Accessibility

This is a tool that allows web content to be more accessible. The WACG (Web Content Accessibility Guide) Version 2.1 is a trending recommendation guide for making web contents more accessible. It addresses a wide range of common disabilities such as deafness, hearing loss, low vision, photosensitivity, blindness, etc. These guidelines provide useful information pertaining to the accessibility of web content on mobile devices, laptops, desktops, tablets, and other related devices. The WCAG 2.1 does not discard the WCAG 2008 but rather maximizes future applicability and accessibility efforts. All the above are often taken into consideration when using a good web design agency.

Integrated Animations

Nowadays animation and graphic design have become an indispensable part of web design. Motion objects catch our attention more than static images and the advancement of browser technology has seen more interaction with animations. Static images are now being replaced with animations to occupy users in their communication quest and animations are also now programmed to keep working while users scroll or navigate pages of websites.

There is also a shift from the particle animation with larger backgrounds to smaller animations that are helpful for engaging visitors to be more engaged during their visit experience. Graphics are now designed to engage a user while the page is loading and Contents of a website can play before your very eyes as animations that you are a character in the story.

HTML5

HTML 5 which took a while to be adopted by developers has now effectively eradicated Flash. It is so powerful that it allows 3D games to work in your browser, and make interactive web experiences like playing a video possible with no actual file loaded.

HTML5 was first released publicly in 2008. Its purpose was to improve the language that supports the latest multimedia and other new features in motion pictures. It makes multimedia languages easily readable by humans and continuously understood by computers and devices adapted with web browsers.

Artificial Intelligence Machine Learning

The use of machine learning tools enables websites to think and act like a human. They are used for understanding a user’s behavior and delivering personalized content. It also helps in building sites that know what customers are looking for by analyzing their past interactions.

Dynamic Gradients

Some years back, flat design presentation has been much preferred in web design over dimensional colors, but gradients are making a noticeable come back in 2018. Gradients now look full, bigger with more depths. They now use specific filters to make pictures take a more gradient depth in colors and shadows making it more interesting to view.

Big, Bold Typography

Fonts of textual contents now come out bolder, sharper and easier to read. Typography is a powerful visual tool used to command emotion, style personality and tone on a website page. As devise resolutions are getting finer and sharper, the employment of custom fonts is possible.

Google has also come out with over 135 typography languages for websites, which are free and open source. Incorporating these fonts into your website will help you bring style, uniqueness and personality into recognition. It has a quick load time and increases performance in your site for a seamless Interaction with visitors.

Conclusion

As we have just entered the last quarter of 2018, and we still expect to see more development that will heat up the trend in web designing. Keep your expectations high.