Top Seven Best Marketing Automation Tools
Marketing automation tools refer to software technologies designed for marketing campaigns and strategies to effectively promote a product or service across multiple channels such as social media, email, and websites. This allows for a more efficient marketing process with a better focus on generating revenue; by using marketing automation tools, the marketing team is able to determine leads and pass them into sales, resulting in higher return on investment.
The following are seven of the best marketing automation tools you can adapt to maximize your marketing strategy effectively.
Marketo
As one of the leading marketing automation tools in the business world, Marketo is very simple and easy to use. It can be instrumental in aspects such as customer engagement and retention. One of the significant features of Marketo is its ‘Engagement Engine’ which allows you to monitor how often customers are engaged with a particular product. You can also adjust the frequency to increase customer engagement.
Marketo’s ‘Ad Bridge’ feature enables the integration of data with social media sites such as Facebook and Google, which allows you to focus more attention on customers based on their industry, organization, etc. Marketo operates with a visual drag and drop interface and doesn’t require high technical skills.
Hubspot
Hubspot is an advanced marketing automation tool which helps your marketing team to grow traffic. It has a drag and drop interface which can be used to design and modify websites and ensure that visitors have access to all website pages regardless of the device being used. Hubspot also helps in creating attractive content, optimizing and sharing among targeted audiences. A main feature of Hubspot is its social monitoring tool which helps you find prospects around a specific subject and target those projects with selected messages or updates. Another feature is its Smart content tool which allows you to personalize content or emails to existing and new clients. It allows users to create, format and publish content making it possible to nurture and evaluate prospects in a personalized way.
Pardot
Pardot is an easy to use marketing automation tool that helps marketing campaigns maximize efficiency and boost the company’s revenues. Pardot is used by marketers mainly to set up and monitor online marketing campaigns. A major feature of this tool is its ability to gather new prospects and determine the most promising so as to assign them to the best sales representatives. This ensures a high generation of quality leads with the help of customized and targeted emails. Another great feature of this tool is its ‘Engagement Studio’ which allows users to update prospects and send messages on a schedule automatically.
Act-On
Act-on is a marketing automation tool which is noted for its many features and also for its friendly user interface, which allows users to set up landing pages and run them effortlessly. A significant feature of this tool is its ability to track customer interaction with emails. This gives the marketing team an insight into which terms are getting the most views. Act-on’s reports and analytics module also helps marketing teams to measure campaigns, social media activities, content downloads, etc.
With the ‘Insight Tool,’ the marketing team can monitor and compare the company’s social media performance to competitors which enables them to re-focus their energy on brand awareness. Also, the ‘Hot Prospect Tool” measures the likelihood or chances of a prospect making a purchasing decision, enabling the marketing team to adjust the marketing strategy.
Active Campaign
Active campaign is an encompassing, user-friendly marketing automation tool which offers a wide array of features that can help marketing teams acquire, grow and retain their prospective customers. A major feature of this tool is its ability to monitor a customer’s behavior on your website and allow you to adjust your marketing strategies according to their interests.
With active campaign’s marketing automation, users can also initiate campaigns and get through to out to prospects. The automation tool is a drag and drop feature which is easy to use with minimal training. With the Event Tracking feature of this tool, you can track specific actions that your customer carries out on the website and then initiate a follow-up marketing campaign.
Ontraport
Ontraport is a marketing automation tool which allows marketing teams to handle marketing and sales with optimized efficiency. Ontraport seamlessly integrates emails and landing pages so you can actively focus on your prospects and convert them to customers. Ontraport has various features which include contact management, Interaction Tracking, email campaigns, email tracking, and social media marketing. A significant feature of Ontraport automation tool is its ‘sales tool’ which allows customers to regularly view and purchase whatever product or service you may be marketing. Another feature of this tool is the ability to market across multiple channels. This gives marketing teams an opportunity to stand out from the crowd and effectively communicate with prospective customers.
Infusionsoft
Infusionsoft is a marketing automation tool which is exclusively designed for small businesses. Infusionsoft gives marketing teams the capability to collect data about all existing and prospective customers. This means the marketing team can effectively target those customers and assign them to the sales team. It also improves the efficiency of the sales team. This tool also helps to keep track of new customers and generated income on a quarterly or annual basis.
Other features of Infusionsoft include automated sales tasks, managing sales, and conversion reports, importing data and simplifying sales activities. Infusionsoft also allows marketing teams to share content on social media and also measure results.
In conclusion, marketing automation tools offer marketers and businesses of all sizes a way to organize, optimize and act on all of their customer data to ensure their marketing strategies are well optimized. Marketing automation tools give the marketing team the opportunity to move forward in terms of efficiency, maximum impact and income generation. With the use of a marketing automation tool, there are guarantees that your online audience will receive the same and consistent experience based on their actions.