How to Improve Website Conversion Rate
As businesses keep embracing the marketing of their brands through different online platforms and tools, the need to understand how to improve conversion rate forms an integral topic in digital marketing. A conversion rate is defined by most digital marketing strategists as the percentage of visitors to your site which completes a desired action out of the total number of visitors to your website.
These desired actions vary from different online business from completing of signup forms (opt-in), surveys, and most especially the purchase of different products. With the help of a reputable content marketing agency, you can ensure this can be done effectively. But first, here are various ways any business can use to improve their website conversion rate for their online marketing strategy.
1. State the benefits of your brand
For everyone hundred visitors, most likely, more than eighty are looking for the benefits they will achieve when patronizing your brand. The manner by which visitors are lured in to take different actions in your website or social media is largely dependent on the benefits prospective customers are going to derive from the use of your brand.
These benefits which quite differ from brands helps inform visitors how your products or services will help them in different areas of their needs. When benefits are stated, it should reflect the scope of your product for this present a better picture of your business online to visitors.
2. Address 90% of Questions using frequently asked questions
First-time visitors to your website are always on a journey to see what your brand has to offer. When visitors are on your FAQ page, that means you are in business. FAQ is an integral part of the online business if you want to have a high conversion rate. This session addresses all possible questions running through the minds of the prospective customer on your product and services. Investing in creating a high content page for Frequently Asked Question (FAQ) can help attract an audience to your brand. Also, a well-structured FAQ helps to reduce the time spent addressing customers and visitors complaint on your product.
3. Be creative in your call-to-action
Every successful campaign lies on the power of your call to action in your websites. A well-created call to action largely attributes the different actions taken by visitors. A call to action is more like an appeal to lure visitors and already existing customers to take action in your website. This is usually more like an opt-in form, a subscribers form, read more, social share, or even a buy button on pages of your sites. This action is quite different from business to business and the goals they want to achieve.
When placing calls to action, your creativity has a large part to play in conversion rate. Creativity is needed in deciding where to place them, the number of call to actions, and the kind of action you want visitors to take can help have a high conversion rate on your business.
4. Trade freebees for their emails
Every visitors surfing the internet needs something to try and satisfy their taste. Launching a freebie programme in exchange for their emails can help give you the right customers hence optimize your conversions. Materials like pdf, digital books, and coupons are freebies that can help set a productive path in improving your conversion rate.
5. Incorporate customer reviews
Marketing your product online can both be from business owners and customers. Leveraging on the later can help influence other customers on your product. Prospective customers always check for reviews from already existing customers to see how beneficial and viable your product can be to them. Most people who conclude their buying actions are largely influenced by positive reviews. For this can not only increase your conversion rate but also retain customers for a long time.
6. Use a live chat tool
Big players of the industries who want to optimize their conversion rate, use a customer-centric approach in dealing with all customer related problems through live chat. Most times, the questions not addressed by FAQ can be resolved through live chat. With the incorporation of Live Chat in your website, it can help your customer to walk through the process of placing orders and solve other technical problems. This efficient communication tool can build lasting relationship hence optimize your conversation rate.
7. Make your testimonials visible
Testimonials remain a key content to any content strategist. This content prompts an action to be taken by visitors. This helps the credibility of your business in the eyes of your customer. When taking testimonials from already existing customers on your product, you should be very selective as to how that particular testimonial could portray your business brand. It should be a testimonial that works best for your product or business. Also, testimonials should be very attractive by the use of images or even video to attract visitors in taking an action.
8. Implement different payment options
The wide variety of online transaction platforms have made it easier for businesses to transact around the world. Currency barriers are now a thing of the past. When different payment options are implemented in your website, it indirectly gives an approval from a client to patronize your business. This creates room for expansion and optimizes a buy action to be taken by visitors.
9. Make your contact information visible
Today people are now vigilant because of the high rate of internet fraud cases around the world. Before people now complete actions on any website, they check for information like contact address, phone numbers, emails, and even social link-ups. These ingredients can improve the actions taken by visitors and create a genuine atmosphere for your business to visitors.
10. Give out trial periods or vouchers or discounts
Not all online businesses offer these two at the same time. Some may feel the available freebies are too much for visitors. So taking any of them and implement them can give a huge boost to your conversions. Vouchers are an attractive marketing technique that can lure visitors into taking action in your website. When creating vouchers marketing content, it should be visible in other to send a marketing message to them to take action.