8 Best Instagram Analytics Tools
Building a successful Instagram page is not sheer luck, it comes with a lot of hard work. Understanding the kind of audiences following you and knowing how best to keep engaging them is one of the ways to build a successful Instagram page. With the help of analytics tools, brands and businesses will have a better understanding of their followers and visitors.
Instagram has its own in-built analytics, for those that have switched their account to a business profile, and this can really help with getting the basics of how analytics works. For individuals, brands or business looking to get more insight about their followers, the below tools are some of the best Instagram free and paid analytics tools that can be used to achieve that which can be implemented with the help of a reputable Instagram marketing agency.
Smart Metrics
Smart Metrics analytics tool is very simple and easy to use. It gives powerful insights about followers, engagement rates, competitor analysis and so on. The smart Metrics analytics tool also provide hourly updates about every activity on the Instagram account like profile views, post, stories, hashtag and so on. It also gives a very detailed analysis of visitors on an Instagram account with suggested conversion tips.
Price: Free for Instagram account with up to 1000 followers; for more than 1000 followers it charges from 9 dollars per month.
Quintly
This platform is a professional social media analytics tool with very advanced features for tracking and measuring various social media metrics. It can be used to track all post performance, engagement level, reach, impressions, and so on. It also gives detailed data insight into a brand’s or business’ competitors.
Price: free trial available after which charges apply (from 129 pounds)
Iconosquare
For those who like numbers, this would be the best Instagram analytics tool for them. Iconosquare shows very detailed calculations of comments, likes, impressions, reach, follower growth map and so on. The data gathered can also be sent as a report (manually or automated) in order to review performance. Occasionally, the Iconosquare analytics tool gives helpful tips on how best to optimise content on Instagram.
Price: Free
Keyhole
The keyhole analytics tool provides real-time data analysis for brands and businesses using the Instagram business account; this is done with the use of branded hashtags or keywords on Instagram. This tool comes in very handy when running special marketing campaigns on Instagram with a hashtag or keyword that is peculiar to the brand or business.
The Keyhole analytics tool also helps to measure the performance of such keywords or hashtag so brands and businesses can make adjustments where necessary. It gives, at a glance, detailed insights as to what is working and what is not in getting the desired Instagram goal. It also allows users to track their competitors to know what works for them that can also be adopted.
Price: 199 dollars per month
Instagram Insights
Instagram insight is the inbuilt analytics tool for all business pages on Instagram. It might not be as glam as other free or paid Instagram Analytics tools but it provides very basic analytics that can help anyone understand and track different metrics to help gauge their performance online; such as profile views, post reach and impression, conversions, website clicks, time of the day and days of the week when post are engaged with the most, audiences location, gender, gender percentage and so on.
The Instagram insight tool is very simple and easy to use. The only downside to using this is that the data can’t be extracted except if using a third party tool to get it out.
Price: Free
Facebook Ads Manager
The Facebook Ads Manager is also a good tool for tracking how well any advert on Instagram is performing. Quite a number of brands use the Instagram ads to get more exposure for their brands, so the Facebook Ads Manager can be used to track all advertising activities and measure its performance as well as monitor advertising budget.
Price: Free
Hootsuite Analytics
Hootsuite Analytics tool is also very good for brands and businesses that want a clearly mapped out data of their Instagram account to better understand how well they are performing. With the Hootsuite Analytics tool, brands and businesses can compare previous data with current data generated through the tool to truly measure past performance over the current one. This makes it easier to truly measure and understand how well the brand or business is performing on Instagram.
Beyond that, the Hootsuite Analytics tool is also keen about revealing details from knowing whether a comment is positive or negative (it gives a breakdown of the number of both positive and negative comments), to understanding the audience reaction to posts published and so on. It also provides real-time analytics and makes it easier to assign tasks on Instagram to different teams.
Price: Free. Hootsuite Pro comes with a 30 days free trial after which it charges 19 dollars per month
Social Bakers
Social bakers give a visual report of activities on every aspect of the Instagram account from top performing posts to peak periods that improves engagement. The social Bakers analytics tool primarily focuses on helping brands and businesses drive their desired engagement level, increase revenue through their Instagram account while inspiring brand loyalty and it also helps with managing activities on the account.
It also gives detailed reports about activities of social media influencers employed by a brand, adverts on Instagram, for those who frequently run adverts on Instagram. Another amazing feature about the Social Bakers analytics tool is that all data obtained through it can actually be extracted to create nice PowerPoint slides.
Price: Free. Social Bakers Suite comes with a free trial after which charges apply (varying charges)
Simply Measured
Simply Measured is one of the best and free Instagram analytics tools out there. It gives a very detailed report about every possible aspect of engagement, inclusive of reports about Instagram stories. For businesses or brands that are very keen on getting accurate data on the engagement level of their Instagram account then this would be a perfect tool.
Price: varying prices.