7 Tumblr Marketing Metrics
Tumblr is a great platform for brands to be on right now, with over 400 million blogs and over 59 million posts pushed out daily. It offers quite a lot of benefit to brands seeking to build a strong online presence.
Tumblr is a perfect infusion of blogging and social media networking which makes it a fun place for young millennials to hang out. Tumblr has gained popularity for its simplicity and effectiveness for helping brands gain the needed exposure online in terms of connecting to their target audience and walking their way into the smaller network of their target audience. Many businesses are using Tumblr to market their brand and shape a unique perspective of their brand through this platform. And many more are looking into ways to use this thriving platform to their advantage.
If you are considering adding this platform to your business’ marketing channel and you’re wondering how you can track important metrics, the help of a social media marketing agency will come in handy, along with the following 7 key Tumblr marketing metrics.
1. The number of followers
Unlike other social media networking platforms or other blogging platforms where people are very conscious about followings, the users in the Tumblr community are less concerned about that. Rather there is more focus on interacting with very unique content that is published. But as someone marketing the brand through the platform, you should keep a tab on the number of followers that the blog has on a daily, weekly or monthly basis.
2. The number of people interacting with the blog
Interaction puts the spotlight on Tumblr as this is what drives and defines the people in this community. Businesses need to keep a tab on the kind of conversations users are having about their brand. They also need to monitor how frequently these conversations take place as well as the spread of such meaningful conversations about the brand into smaller networks.
Reblogging is key to driving such levels of deeper interactions. In addition to that, keeping tabs on the volumes of your notes is also an important metric to track down when trying to measure engagement level. The volumes of your notes are ones of the simplest ways to know if people are actually interacting with your content. While the overall volume of your notes is important, you can also check the notes volume per post as this gives a more specific insight about the interaction level of each post. If this number keeps growing steadily it means you are doing very well with your content.
3. The content generating the most results
This is an important metric to track down because it helps brands gauge the effectiveness of the kind of content you are churning out. Content generating the most results will definitely be the ones generating more engagements. This signals to the brand that more of such content should be pushed out. Businesses struggling to define the kind of content that will suit their Tumblr followers can leverage on this metric to know which content would work and which wouldn’t.
Brands also have to keep a tab on tags that are helping their content. If certain content accompanied with certain tags seems to always perform better, this would be a clear indication that the tags are working. This, therefore, means that it should be used frequently for subsequent posts. Brands can also reach new users on a daily basis by exploring other tags relevant to the industry or focus of the brand as well as other high-performing popular tags.
4. The number of people reblogging content on the blog
A business can track the number of reblogs they get. Reblogging is a big deal on Tumblr because it helps increase brand exposure within a smaller network of users. Users can reblog the content the brand published the exact same way or they can decide to add other things to the reblogged content like texts or tags or other contents.
Unlike other social media networking platforms and blogging platforms, Tumblr gives brands a very detailed analysis of how reblogging helps brand spread its content within micro-communities. Brands can track direct reblogs of their own post, reblogs of such reblogs and several deeper levels of reblogs. This is also an opportunity for brands to see those who are behind well-performing reblogs. For brands considering influencer marketing, Tumblr this is one sure way to know which user you can work with to get the most result.
5. The total number of people in the brand’s community
Just as the number of followers has little effect on the level of interaction, the number of people in the brand’s community has very little influence over engagement level. Tumblr accounts with smaller community members may have more engagement levels than those with big community members. It is always a good idea to keep track of this, in addition to ensuring that you are able to engage at least 30% of the total size of the community. Brands will also find other top content curators in their community which they can form a type of partnership with to collaborate on projects, that would be beneficial to both parties on Tumblr.
6. The number of blog visitors, frequency as well as their location
Brands need to know the number of people visiting their Tumblr page on a daily, weekly or monthly basis. This will help determine how well their content is performing especially if the brand puts in a lot of time and effort to create and push out quality content. Businesses also need to know where these visitors are coming from as this will help them understand the kind of visitors viewing their content and create more contents relevant to the visitors.
7. Popular search terms used to find the brand
Businesses can track the terms that people use when searching for their brand on Tumblr. These search terms can be creatively infused in content shared by using it in tag form. This increases the chances of being seen consistently through these search terms.