6 Ways to analyze your social media marketing performance

The growth of social media has been so tremendous over the past decade hitting a scale of 3.19 billion in 2018. This growth has been steady year-in-year-out, and the use of social media has cut across from staying in touch with friends, staying updated, sharing an opinion, and networking in regards to business.

The reason for this growth and popularity is because social networking sites have been built with a dynamic operating environment to create simplicity when being engaged with. The application of audios and videos has led to more engagement and performance of these social networking platforms.

The use of social media for personal lifestyle and business has been proven to create visibility for professional networking. However, it is only by analyzing your KPI’s (Key Performance Indicator) alongside the social media metrics will a business get a more detailed measure of how effective their goals are being met or achieved. Individuals and organization use KPI’s to know their success rate in social media networking platforms. Knowing your Key Performance Indicators in social media networks will give you an insight on how to analyze its performance.

Analyzing your social media performance has been so helpful to create more sales opportunity as a goal in marketing. Most Social media sites now have built-in dashboards to give users the required metrics of how engaging their posts are, from clicks, likes and follows. Now we are going to look at six ways on how to analyze your social media performance.

Using the growth of followers as a KPI

Many social media marketing agencies, as well as other businesses continually focus on having more followers as one resource way of getting more engagement in their social media handles. Growth in engagement is an indication of how many followers you have. A follower growth rate describes the percentage of new followers an influencer gains.

This is often a result of how engaging your post maybe. Setting a fixed target growth rate is a great way to track your performance rate and improving on more strategies. And using the number of followers you have is one way also to analyze your social media performance.

Using like as a performance tracker

The quest for likes is continually gaining grounds and popularity in industries and organizations focusing on social media as their marketing platform. Having a large number of likes by an influencer shows that things are working and likes also help to show connectivity with you and your audience.

Believe it or not, the number of like you have can often indicate the popularity of your fan page; a person’s or organization’s number of likes shows how relevant its content is to people. Tracking the number of likes and improving on them gives an indirect analysis of your ROI. A tool like a Facebook likes checker can be used by many individuals and organizations to check statistics and demographics of their Facebook page. This allows you to download the statistical report in PDF for clearer reporting analysis. Comparing this data with the number of posts and engagement within a period of time gives an overview of how to strengthen your posts for more likes to expand your marketing options.

Dig deep on your social media ad impressions

Social Media is filled with different consumer behavioral practices, with different ways of engaging within one social channel. For example, a small number of your target group may only come online during the evenings, while a larger number may visit in the daytime. With these metrics in mind, when an advertisement is posted from your social media channel, an impression is released to your target audience. Some may see the ad, others won’t. It all depends on when the impressions are released.

An ad impression relates to the number of people who saw your post but may not engage in it by clicking or commenting. Some platforms such as Twitter and Facebook give detailed reporting on the number of impressions for each ad, along with the engagement levels. In Facebook, another phrase used to refer to those who saw a post is, “people reached.”

These impression statistics often helps different organizations to know the exact time to reach a high number of audience and focus on more marketing strategies to achieve a high ROI. The focus is often based on offering a high impression of the peak period of between 11 a.m – 1 p.m.

Analyzing deep on reactions from comments

When comments keep rolling in, it means work well done. Getting comments from the audience is an essential way of knowing the reaction and behavior of your target audience. The reaction of your audience gives a direction on how your marketing goals will be met. Market research analysis often focuses on media reactions to increase sales opportunity. Feedbacks from the audience are continually meant to strengthen a business’ weak points and increase productivity.

When analyzing feedbacks, organization carry detailed and straightforward research on positive feedbacks, negative feedbacks, positive feedforward, and negative feedforward. User feedbacks are so essential to gain insight into a user’s experience and how they use the products and company. Feedbacks are an obvious indicator of how best satisfaction is derived from any of your products and services.

Using automated surveys as a source of knowing your media performance; One default area where the flexibility of social media has not been perfected is the creating of self-automated survey insights. Self-automated surveys are like questionnaires that show analysis of user experience with your media handles. These surveys can be programmed and drafted by the influencer to check and have insight on the audience.

A critical tool for easy survey collection is Survey Monkey. Providing questionnaires to users has been so useful by the company to drive sales and focus on areas to improve on indirectly. Taking sample surveys also help in cross-tabulating, filtering results and drawing conclusions.

Now let’s take a look at one case study on surveying the audience from your media handles. Let’s assume you shared some digital eBooks that require feedback from your audience. Asking questions like rating the book, and how resourceful the material is to them will give you a precise detail on how well your social media is being engaged with. It will also provide helpful insight on how to measure your performance.

Engagement analysis

The primary reason why many marketers are very successful in social media marketing is due to the tools that make analysis and reporting easy. A social media channel that has all the right posts will always have more engagement. The actions carried on your handle gives an overview of engagement rate, as well as engagement such as shares, and retweets which are more metrics used to measure your social media performance. Analyzing your performance report will tell you what posts your audience is engaging more with and what posts are less popular.