11 E-commerce Blog Topic Ideas to Boost Engagement
Blogging has over the years proven to be very effective for driving traffic to a brand’s website. For e-commerce websites particularly, blogs can help the brand to create valuable content that can draw the attention of their target audience to their website and keep them coming back to it. This is one of the easiest and cheapest ways to drive organic and consistent relevant traffic to the website. Brands can creatively weave links to various categories or a specific product to each content on the blog (but don’t over do it). It keeps your target audience wanting to engage with the content on the website.
Content shared on the blog can also be shared on other platforms, like emails, social media or push notifications from apps, to get more people to engage with that content and other content on the website. This is a subtle way to drive their attention to the brand’s website and also get them to interact with products displayed on the website.
Knowing what to write about that would drive the kind of engagement that could increase sales on a website is always where most e-commerce website owners get stuck. If you’re keen on getting more engagement for your e-commerce website, it would be useful to contact a digital marketing agency to take care of all your blogging needs. Or consider these 11 e-commerce blog topic ideas to boost engagement.
1. Tell your brand story
This is one of the first things and probably the easiest topic you can blog about. You can create quite a lot of topics from just talking about your brand story every week or every month on the blog. This depends on how frequent you want to blog or how often you want to talk about the brand’s story.
2. Share updates on positive changes
This is also another easy post to quickly cook up. It’s all about giving your target audience a peep into activities going on within the brand, as it affects them. If there’s a new payment system you’re developing, you can write about it and seek their opinion on it. If there’s a new product you are adding, you can give them a heads up about it and possibly give some sort of offer or discount if they pre-order. If there’s a new collaboration, talk about it.
3. Share details on how a product was made
If you put a lot of effort in creating a specific product that you are very proud of, why not talk about it? This way you can delve into the specific details of the product that will interest your target audience. You can also creatively weave your brand story too into how each detail of the product reveals what your brand stands for.
4. Show how a specific product can be used
You can make it easy for your target audience to purchase your products when they have an idea of how it works. If you have a unique product, you would be doing your brand a lot of help by showing your target audience how to really use it – except of course if you are selling a regular toothbrush. But if it is a toothbrush that has a toothpaste compartment and some other cool stuff then you need to tell people how to use it. And make the explanatory content a very interesting one.
5. Certain products going on sale
If you have certain products going on sale, you can talk about the products going on sale and show your target audience how they can participate in sales or offers that you are currently doing.
6. Events the brand will be attending or organizing
If the brand is organizing an event or attending an event, you should also write about it. Talk about why the brand is attending or organizing the event. Also, talk about what participants should expect at the event and what they would benefit from it. Then if there is any other special thing about the event you can also mention it.
Brands can also decide to blog about an event that they organized or attended as well (after it has happened). This is a great opportunity to share footages and pictures from the event. Maybe share one or two things that readers can take away from the event. Ensure you find a creative way to link products on the website.
7. Share other people’s user experience
Sharing the experience of people who have used your products is also something great to talk about on the blog. You can gather all kinds of user content like images, videos, texts and so on that can be used to create an interesting blog topic for the website.
8. Share updates on past topics
If you have shared something on the blog before and you have new developments regarding what you have shared before on the blog, you can talk about it as a new blog post. Also reference the relevant previous blog post and insert the link to that post somewhere in the new post too.
9. Gift guide
Find a way to present whatever you sell on the website as something that can be gifted. And share helpful details on how these products can be gifted to the different appropriate genders and support the content with relevant images or videos.
10. Respond to frequently asked questions
If you have customers who keep asking you the same question over and over again, you can blog about it. You can choose to pick one question at a time and create a full blog post about it or you can choose to write about all of it in one single post.
11. Create listicles
Listicles are fun ways to get the attention of your target audience to the various products that they can use for their everyday life. It might not necessarily be products you sell, it could be other helpful items too. These are content that readers can easily read or scan through.
If you’re worried about having to write a very long post, you can just work with a 250-word limit or a 500-word limit at least. Then add other content to support the blog like videos, images, GIFs, infographics and so on. Blogging also helps your website perform very well on search engines, which invariably will drive more organic traffic to the website and improve the ranking of the website on the search engine results page (SERP).