The field of digital marketing is constantly evolving. To stay on top, marketers need to keep up with the trends and learn what really works. While the rewards of mastering it are worth the investment, it can seem difficult for people who are new to the field. Thankfully, several YouTube channels will teach you everything you need to know. Unfortunately, there are hundreds of YouTubers claiming to be marketing experts. For success, you need to separate the gurus from the imposters. In this article, we explore 5 marketing gurus you should watch on YouTube to help get you started.

Russ Ruffino

Russ Ruffino runs a YouTube channel called Clients on Demand. Without a doubt, Russ is one of the most knowledgeable sales experts in the marketing field. He has been featured in several esteemed business and marketing publications and has helped his clients go from running a failing business to generating a seven-figure revenue. Over the past two years, Russ has published some great videos on sales strategies. These include advice on excelling in sales as an introvert, creating stable cash flow and overcoming your inner critic. While most marketing channels focus on newer approaches, such as SEO and Facebook, Russ takes things back to basics. If you want to boost your business and increase your revenue, subscribe to Russ’ YouTube channel.

Derek Halpern

Derek Halpern runs a YouTube channel called Social Triggers TV – How to Get Ahead in Life and Business. Focussing on marketing, he publishes videos on various topics and has gained a whopping 90,000 subscribers. Some of his videos concentrate on specific areas of marketing, such as the benefits of email marketing and the types of colours that have the best conversions. However, most of the videos cover much wider topics. He has several videos on how to tweak your sales pitch to your audience and how to make convincing arguments. Surprisingly, these broader topics haven’t been covered much by other marketing experts. Some “experts” give the wrong advice and tell subscribers to develop a fancy campaign without building a strong foundation with the basics. Fortunately, Derek Halpern knows his stuff. For general marketing advice, Social Triggers TV – How to Get Ahead in Life and Business is a channel to watch.

Jesse Hanley

Compared to the others on this list, Jesse Hanley is relatively new to YouTube. However, his channel has already gained a strong following. Over the past year, he has created several videos that cover the topics overlooked by other marketing gurus. Focussing mainly on SEO, Jesse has published videos on whether to use the WWW prefix for your domain and the benefits of using subdomains versus subdirectories. While he hasn’t published that many videos, it’s worth subscribing to his channel for future content.

Jay Baer

Jay Baer is a marketing guru, business strategist and the New York Times best-selling author of four books. First starting his YouTube channel 10 years ago, Jay’s channel is one of the oldest on the list and covers various marketing topics. While some of his first videos were about broad topics such as marketing during a recession, the vast majority are focussed on social media marketing. If you flick through his channel, you’ll see a couple of unrelated videos such as one talking about his engagement, and one of his son playing with a toy lightsaber. While these are unrelated to marketing, they’re a great source of entertainment! Some of his best performing videos include tips on using location-based services to generate content, interviews with celebrities sharing lessons on social media marketing, and how to market people that are not like you. To learn from the best and keep up-to-date with his content, subscribe to Jay Baer’s channel.

Brian Dean

Brian Dean is one of the world’s top SEO experts. He is the founder of Backlinko, and his blog is ranking for some of the top keywords on the net, such as “keyword planner”, “Google search console”, “YouTube subscribers”, “Google keyword planner” and “search console”. He is currently ranking on the first page of Google for all those terms. The fact he has managed to rank for such competitive keywords shows his true expertise as an SEO marketer. In addition to his blog, Brian runs a YouTube channel where he publishes lots of great videos. With 26 videos on SEO and marketing, he hasn’t published as much content as others on this list. However, he has gained over 255,000 subscribers since starting his channel, so he must be doing something right. If you’re looking to learn all about SEO, you should definitely check out Brian’s videos.

In Summary

So, there you have it – 5 marketing gurus you should watch on YouTube. If you’re interested in social media marketing, Jay Baer is probably your best bet. While his channel covers a few general topics, the vast majority of his videos focus on social media marketing. If you want to refresh your sales knowledge, Russ Ruffino is one to follow. If you’re hoping to learn more about SEO, give Brian Dean or Jesse Hanley a watch. These channels will teach you how to rank for competitive keywords. A true expert in his field, Brian Dean’s blog ranks for some of the most competitive keywords on the internet including “YouTube subscribers”, “Google keyword planner”, and “search console”. The fact he is ranking for such competitive keywords shows that he’s a true expert in the field. If you’re looking for general marketing advice, Derek Halpern is your guy. Publishing videos on various marketing topics, his channel has gained 90,000 subscribers over the past few years. Whether you’re a business owner or marketing professional, these channels will provide the information you need to stay on top.