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Are you new to SEO concepts? Do you have some questions about SEO that have been bugging you for quite a while? Whatever the case may be, it’s completely okay to have SEO questions as things can sometimes get too confusing.

If you have specific SEO questions that are unique to your business it would help if you speak directly to a professional SEO marketing agency to receive the best guidance. Here are some answers to very popular questions asked about SEO in 2019.

1. Are keywords still relevant to SEO?

Keywords are still very much relevant to search engines to date. However, with the revolution of voice search tools taking dominance in the online search world, you will have to be very creative with the kind of content that you push out. Using just short tail keywords would not be enough anymore. You have to create longer tail keywords with very rich contents. Try to avoid using keywords that are too generic because you will struggle with ranking high for such keywords. Also avoid stuffing your content with too many keywords (called keyword stuffing), in a bid to get more traffic to the website – Google really frowns at this.

2. Can an SEO specialist help with ranking high on search engines?

Yes, they can actually. They have their own ways to help you rank high on search engines which is usually based on the experience they have had over the years. You, however, have to be very careful about using someone or a company that tries to find sneaky ways to do such. Google will definitely find out and flag down your website, and you really don’t want to be pushed far down the bottomless pit of the internet.

The algorithms that determine how websites are ranked on search engines changes a lot too. And if those that call themselves experts are not keeping up, they are less likely to help you. On the other hand, you get free online tools that you can use to monitor the volatility of Google, so once you spot the issues you have with your website, you can either research to find a solution or find an expect that can help with it.

3. Can an SEO plugin really help boost my organic traffic?

To an extent, these SEO tools or plugins can really help with the SEO of your website with little effort on your part. But when it comes to SEO, there are various SEO strategies that come in play when you really want to get more organic traffic through your SEO strength. There are a lot of SEO strategies that an ordinary SEO plugin or SEO tool will not be able to do for you, especially if you aiming for a very high organic traffic. So, consider other SEO strategies that you can use, but we can promise you that you will have to put a lot of effort (and or resources) to get the kind of result you want.

4. Does running an e-commerce website require unique product descriptions for all the products?

Writing a unique product description for every product displayed on the website is very important because it helps you to rank well for relevant keywords. And the good thing about e-commerce websites is that, with various products which you have written detailed descriptions about, you can rank high for a lot of relevant keywords. And this is really good for your SEO score. So, yes you really have to write a unique product description for every product displayed on the e-commerce website.

In addition to that, ensure that the website is well, structured that it makes it easy for both the user and web crawlers to navigate the website easily, as well as understand what is on each page. Also consider using taxonomies, which allows you to improve on the categorization of the website.

5. Exactly how long does it take for SEO to work for a new website?

Honestly, even existing websites are still trying to catch this SEO drift. It is very hard to predict how well a website will rank after doing everything possible in the “SEO strategy book”. It takes time for both a new or existing website. And even if you start ranking high for a keyword, it doesn’t mean that you will remain at that position for eternity. This is because Google algorithms will always change and these changes will affect ranking on search engine results page (SERP).

6. Can I rank high, on the first page for top keywords?

Yes, you can but don’t be too confident that it would remain that way. One key thing you should note about search engines is that the algorithms keep changing. So, you need to keep doing keyword research to find new and relevant keywords that you can keep ranking high for.

7. What is duplicate content?

This is a problem that is very common to an e-commerce website, however other non-ecommerce websites can also have this problem. Duplicate content is one that appears repeatedly on the website’s pages. Be aware that Google frowns at such content. For instance, if several URLs are pointing to the same content, web crawlers will immediately tag it as a duplicate. So, it’s advised that website owners try to clean up their website so that they can rank well. And there are several other ways that duplicate content can affect the website’s SEO.

8. Why XML sitemaps are important of SEO?

XML sitemaps can help improve the website’s ranking on search engines. The XML sitemap is like a map of your website that you give to Google. Their web crawlers use this to find their way around the website so that they can better index the website for search result page.

9. How do I choose the right keywords?

Understand who your target audience is. Conduct keyword research to find out the relevant keyword that these target audiences are actually using when searching for these things online. Then test these keywords on various content published to monitor the ones that generate more organic traffic to the website.