Do you want to attract prospects to your business and turn them into paying customers? Want to ensure that your website’s sudden increase in traffic pays off? For any small or medium-sized business, the website is the heart of online marketing. If visitors and leads are being missed, it could be because not all the important information or features can be found there on your site. That’s why these ten important practical tips are here to ensure your conversions keep flowing!

Use live chat

With live chat as a lead generation tool, prospects can learn more about the offering and business when they visit the site. By interacting with visitors and answering the questions, live chatting at this vital contact point in the buying cycle creates the opportunity to build a relationship with each other. If the visitor gets the information they need as quickly as possible and thus builds a positive bond, the conversion of a visitor into a consumer has come to a significant step closer. Use these options to generate more customers

Include a contact forms

Website forms are one of the most effective ways to gather important information to classify potential customers as leads. To put it simply, they are online data forms that Internet users fill out when they request information about your services and products. They also serve as a tool for lead generation – that is, the extraction of prospect data. In addition, they also offer the opportunity to ask detailed questions about the offer of a company.

Integration of videos

Credibility builds on the inclusion of videos on the site. At the same time, visitors are not always attracted to the reading of information about the products or services that are too lengthy. Especially with more complex products and services, many potential customers value the benefit of videos on the website. Videos are also a great way to introduce the audience to their personality and vision.

Balanced and correct content

A website should not contain too much information. This is not helpful, on the contrary – it overloads the page and overwhelms the visitor. In addition, the consumer should not find any false or outdated information about the company. Information about products or services that are no longer offered or profiles of employees who are no longer in the company should be removed.

User-friendly functionality

It is important that the website has a high degree of user-friendliness. How long does it take for the page to load? Do all links work or are they broken? Is the formatting of the website up-to-date? For example, while Flash may look appealing, it may affect the visual appearance of the website. In addition, the multimedia and interactive content of Flash are not SEO-friendly, as search engines cannot optimally recognize this type of content. Also, excessive use of Flash on the website may increase the load time. This can cause visitors to leave the site faster. It should also be noted that Flash will not be displayed on some smartphones, which could result in losing some of the mobile traffic.

Mobile friendliness

Have you ever sat down and taken a proper look at your own website on a tablet or smartphone? Is it easy for a customer to call to find the location or other information such as opening hours? Consumers are surfing the net faster than ever before with mobile devices (smartphones and tablets). About 70% today use the smartphone for their search on the Internet. That is why Google has recently adjusted its algorithm this changed search behavior. However, the majority of small and medium business websites are not yet optimized for mobile devices.

With the increasing popularity of mobile technology, the demand for mobile-friendly websites is also growing among consumers. If the site is not mobile compatible, a mobile version should be created that contains all the relevant information about the company and facilitates visitors to contact us.

Display social media icons

Social media is essential in today’s networked business environment. Consumers expect companies to be able to communicate through platforms like Facebook, Twitter, and LinkedIn – to name but a few. Social media is an excellent way for consumers to learn more about the company, connect with other prospects, and get information that helps them make a purchase decision. You should consider adding social media as an essential communication channel to marketing – and then incorporate links to the social media platforms on the website.

Clearly visible contact information

To contact the visitor, it is necessary to present accurate and up-to-date information in a visible place on the website. There should be at least one phone number on each page of the site. An easy way is to create a static page that contains all the important contact details such as phone number, email address, the location of the business with a map, as well as the opening hours.

The next step is to add the “Contact Us” button as part of the design template or footer. The visitor should find these contact options after clicking on the search-related ads or display ads on each landing page. In addition, clear contact information creates trust with the customer and gives a serious impression. The risk of fraud drops so much from the customer’s point of view. The more ways of getting in touch, the greater the chance of gaining new customers.

Modern, simple design

Website designs from the ’90s with flashy color combinations, such as neon yellow against a light green background or bright red against a black background, bold capital lettering, multi-underlined words, blinking or swirling texts, and other outdated design elements, do not create the image of a modern enterprise. Many service providers help to create an effective and responsive website.

Professional, elegant logo

The logo is an important part of the brand. It should, therefore, be clearly visible on the website. It is best to use a high-resolution image on the website and place it on each page in the upper left corner. In addition, the logo should be linked to the start page so that the visitor can easily navigate back to the homepage.

Conclusion

If your website is equipped with these essential elements, you have an effective Internet presence and thus significantly increase your chances of turning visitors into potential customers. If you are unsure how to implement these tips, it is beneficial to consult with an online marketing agency with many years of experience.