What Are The Best Competitive Analysis Tools?

Competitive analysis is an integral part of a company’s marketing strategy. It is the methodology used to assess the various strategies used by any potential competitor in the industry. Such an analysis is done on the products they sell, the marketing strategies they use, and their focused demographics.

This analysis is most often carried out by an SEO analyst or a good digital marketing agency that specialises in competitor analysis, they can often get very good results. However, with the use of online competitive analysis tools, many more brands can be more directional in their quest in reaching their goals, strengthening their strategy from that of their competitors, and racing ahead of them. Some of these competitive analysis tools include;

SEMrush

SEMrush has been in existence for more than ten years. SEO tools that include keyword research and even go as far as to track the keywords used by competitors. It also gives a summary and detailed analysis of data from as high as over 100 million keywords and statistics. And on a very large scale, it helps track Adwords ad and CPC ads peculiar to your brand.

Optimizing your content cannot be so efficient without keyword research. However, with SEMrush, your business is directed to the best keyword root words popularly searched on search engines such as Google. Also, monitoring your strategies and the number of visitors would not have been easy without the help of SEMrush. The total clicks on your dashboard feature give a report on the number of clicks you received from your site.

• Goal tracking: The amount of goals reached when using SEMrush is what can make your competitive analysis worth it. Goals can be in the form of conversion rate, how many clicks received, the sales made and more. SEMrush gives you an updated analysis of them all.
• Bounce rate stats: Another interesting aspect of SEMrush is the bounce rate stats. You never want to invite visitors to your page and leave them with an impression of not navigating further. With SEMrush, you can see the bounce rate of your pages according to the level of search invites.
• Keyword tracking: Tracking keywords is the goal of every competitive analyst. SEMrush makes tracking on the use of any organic keywords and that of your competitors very easy.
• Mobile usage data: Mobile usage data is another area where reports are being analyzed with the help of SEMrush. It gives a report on the number of visitors visiting your site from the mobile phone.

SpyFu

Spying on your competitor would not have been easy without the use of SpyFu. SpyFu offers a unique service that gives you the opportunity of downloading both organic and paid stats reports. They offer detailed information on email, phone number, and addresses of competitors and also have special areas for monitoring your SEO and paid ads on Search engines like Google, Bing, and Yahoo.

Spyfu also offers unlimited access to download data containing competitors keywords used in PPC and the amount paid for each.
You are updated on domain bids on your AdWords, as well as that of emerging competitors. They also provide your business with opportunities on keywords used by your competitors for years and how to focus and improve on them. This includes going into detail on the valuable keyword groups used by competitors, as well as backlinks from influencer marketers whose links might also be helpful in ranking your site.

Moz.com

When thinking of bringing your customers into close proximity to your site, using moz.com can help do the magic. Moz.com has been in existence since 2010 and is an online platform that tracks reports and gives recommendations on how to improve them. Optimization of the page is done through the use of on-page grading technique with actions that can help in improving search rankings. Knowing the most relevant content published concerning your niche helps to build content that in relation to those already published.

With the extensive keyword search service, you can search for more than 300 keywords both tracked and untracked. Generally speaking, the moz.com platform is uniquely built with features for competitive analysis by using ranking that is self-updated. What’s more, they also offer a 30 day free trial period.

Kompyte

Kompyte is another helpful competitive tool that gives a detailed comparison of traffic, keywords and search rankings. They are valued because of the strong comparison power when it comes to competitive analysis. As a means of follow-up on analysis, emails can be sent when updates on reports are made. The tracking of competitors is also very easy with the help of Kompyte as if offers an opportunity to track competitors keywords and how to improve on them.

Ahrefs

The Ahrefs platform is helpful when giving a detailed competitor reporting data. What’s great is that they offer a free trial period of 7days for just $7 and are constantly adding more tools on a regular basis. They have data for more than 240million keywords with suggestions of the best, and with a thorough index of backlinks, their robots crawl over billions of web pages as they update.

The service includes the tracking of both desktop and mobile users from any location, which offers an automated reporting system that can be sent to your email. Your customer tracking can be so much efficient with Ahrefs because of the email notification sent whenever there is an update on backlinks or keywords update.

SimilarWeb

SimilarWeb makes getting a free report on any website or app more straightforward and also allows for free signups. Reporting data here are processed with a fast algorithm that helps with better efficiency. They provide website traffic reports, referrals and keywords analysis. The platform can also be quite helpful in social media reporting and display adverts for reporting.

Quick Search

The list of competitive analysis tools cannot be complete without the mention of Quick Search. This gives reporting on different platforms like blogs, and social media sites much more straightforward. The platform offers a detailed analysis of different brands online, and with the use of a quick search, your business can discover the right audience that is suitable for the brand. With the help of Quick Search, you can also monitor conversation trending and analyze how to develop your content for better engagements.