Top 8 Google Tools for Digital Marketing
Whenever you search for popular podcasts or blogs, one result is always common: a list of top tools for digital marketing. However, most of the finest tools belong to Google which has a stellar record of over 3.5 billion searches for info on a daily basis. But Google is not just a search engine, it also boasts of many business tools which can come in handy especially if you happen to be a marketer.
On the other hand, if you are not a marketer but would like to see how you can incorporate these Google tools within your website, it would be wise to seek advice from a digital marketing agency. They will be best able to handhold you through the process to achieve greater results.
In this article, we have rounded up a list of the top 8 Google marketing tools for digital marketing so as to give users the opportunity to benefit from the best that Google has on offer. These tools are as follows:
Google Analytics
Google Analytics is equipped with both premium and free web analytics tools to aid you in keeping track of comprehensive visitor metrics like visitor behavior, sales, traffic sources, demographics as well as conversions on your site. Normally, when digital marketers apply essential Google Analytics tracking code, they will be able to evaluate Search Engine Optimization (SEO) and several other marketing efforts. This is done by keeping track of referral traffic both social and non-social, organic traffic and direct traffic.
When the campaign needs to be more specific like social ads, paid search and email marketing, digital marketers can leverage on Google Analytics for the purpose of data syncing by connecting their Google Adwords account with Google Analytics. They are also at liberty to include URL tracking parameters to non-Adwords campaigns. For campaign tracking, five UTM parameters will suffice, they include:
- Campaign medium
- Campaign source
- Campaign content
- Campaign term
- Campaign name
In conclusion, marketers can employ Google Analytics as the basis for evaluating all marketing effort. A remarkable volume of data can be collected through Google Analytics, especially through the free version which is quite literally priceless!
Google Webmaster Tools
Another Google tool that is quite good for both SEO and webmasters is the Google Webmaster Tools which undertakes a good number of diverse tasks to aid with the visibility and indexation of the site. It also contains additional technical options in the Google Webmaster Tools control panel.
These tools are able to render an XML sitemap to aid Google in locating pages for indexation, create a robots.txt file to prohibit diverse pages from being indexed and set several crawl rates in the site. Pages that got inadvertently indexed in Google can be de-indexed through the Google Webmaster Tools. It also offers the additional technical option of locating broken links through scrutinizing reports.
Google Adwords Keyword Tool
This was initially created for PPC marketers to assist them in constructing different keyword list for both campaign and ad groups but it is also useful to SEO personnel who can leverage it for organic keyword research. Keyword research happens to be the foremost step in every successful SEO program and it becomes even easier to complete your search when you leverage on the different features of Google Adwords Keyword Tool.
Features include broad match keywords, phrase match keywords as well as setting the search condition with advanced and basic options to verify the search quantity on precise match keywords. It is possible to find out extra related keywords after searches, they can be classified by several different metrics, and can be exported to another file outside.
Google Trends
Another tool that goes together with the Google Adwords Keyword Tool in SEO keyword and digital marketing research phases is Google Trends. It aids its users in determining the seasonality of diverse search terms in Google by providing them with the needed insight. To explain further, a search term eg ‘Christmas cards’ is likely to drive much more interest and search volume in December than in April. You can also tell whether or not that particular keyword is in a downward or upward trend in interest and search volume.
While leveraging on this insight, digital marketers can optimize a site around keywords in an upward search level trend or plan several digital promotions or ads with respect to the seasonality of search terms. Google Trends can also be used in finding out the keyword that is rising fast as well as related keywords.
Google Structured Data Testing Tool
When there is the need to verify or preview snippet execution of the Google search results of your website, Google Structured Data Testing Tool can come to play. You can make use of Rich snippets for the purpose of displaying some vital information concerning a particular page along with the search result. This consists of data such as product rating and reviews, product price, post/article authorship, and website breadcrumbs. There is much more data that distinguishes your site amid millions of search results in Google. You can leverage this tool to upload an HTML file for the purpose of structured data verification and preview. Also, the URL of a page can be accessed through this tool.
Google Voice
We are currently in a period when the majority of the people leverage their mobile devices to surf the web and over time, it has more or less become natural for people to make use of the web to also handle our phone chat. Google Voice permits you to effectively accomplish that by making it possible for users to conveniently manage several phone lines and transcribe voicemail communication without much difficulty. It also allows you to produce personalized voicemail communication but this is dependent on the identity of the caller. You can leverage on Google voice to evaluate the usefulness of a phone number on your site. It becomes possible to understand the behaviors and needs of the visitors to your site when their numbers are included in a Contact Us page.
Consumer Barometer
Consumer Barometer undertakes a whole lot of functions like getting insights on internet usage, searching audience stories as well as acquiring digital activities and behaviors worldwide. You can also leverage it to evaluate digital trend data over a long period of time, generate custom analysis with the aid of Data Builder and download infographics and also significant data-rich charts.
Google Correlate
When it comes to usage, Google correlate comes across as a bit more complicated than the rest of the digital marketing tools. It gives you access to search pattern for a long period of time. It also permits users to have a good look at the other search terms with the same pattern.