Marketing Tips for Low Budget E-commerce Businesses

The buying of goods online has become a preference for many people across the globe. The ship to e-commerce platforms has left buyers with the ease of having a variety of products for their shopping experience. With the evolutionary breakthrough on E-commerce by eBay and Amazon, it has left buyers with a large database of selecting through a wide variety of products that can be delivered to their doorsteps at a cheaper cost.

Even with the shift of consumers purchasing online, the marketing of E-commerce websites online can be tricky, especially for those with a low budget. It is often centered on creating a broad awareness and also giving customers a good user experience in your online store. Both systems are very important in E-commerce marketing of your store. We are going to be looking at that broad awareness strategy that you can implement with a very low budget by both yourself or an ecommerce marketing agency.

Get hold of your content

Having just a website store does not stop there. But having good content in your site can make a difference. Most times, it happens that people are not looking to buy anything but are looking for a topic of interest or comparing other online stores to yours. According to a survey done by Coschedule, 78% of surveys statistics are used to grow and nourish a personal relationship with clients. Getting creative with your content most times does not require much cost; it deals with the information gathered by users when they are on your e-commerce store. Contents like How-to and Products tutorial is one content that is much valuable today to buyers online. This gives customers a detailed description of your product and other valuable content. These how-to and Product Tutorials can be in text or video format depending on the most appealing to customers.

A tool like Woot.com is a content creation platform that is used for product description. This enables E-commerce stores to give exciting descriptions of their products to customers online.

Add reviews

Adding a user review button to products is another content creation tactics that gives an insight of your product to new customers. This means less spending on promoting products when good reviews do all the selling.

Making reviews very simple and encouraging buyers to leave reviews can help as a promoting tactic to a new customer. Believe it or not, very few shoppers online buy products that have low scale reviews from existing buyers or an e-commerce store without product reviews. These reviews help store owners on the check of the experience derived from the use of their product and devise more strategy on how to improve on their product for more sales.

Use targeted keywords on your cost per click adverts

Spending too much on online adverts is one area where stores online are trying to cut down especially when there is a low budget for adverts. Cost per click is the money paid to google if anyone clicks your ads. Ads are placed on searches according to the relevance of the search keywords to the person. Usually, the CPC is determined by the bidding competition between different generated ads from people.

One way by which such cost can be kept lows is using Long Tail keywords. The chances by which customers are able to see your ads when using Long tail keywords are significantly high because of lesser competitions on such keywords. Short tail keywords reduce the chances of showing up your ads in the search results because of the high competition of the bidding process designed on search. Long tail keywords have low search volume but make specific targeted audience falls on your store.

Take caution on competitive keywords

Keywords that have higher competition are most likely to have a higher Cost per Click. Focusing on competitive keywords can increase your budget on marketing your ecommerce store because of the high value on such keywords. Try to avoid the use of competitive keywords in other to give you control over your budget.

Go manual with your CPC actions

Manual Cost per Click often allows you to set your maximum level of CPC which is very different from the automated bid system. This system allows you to ad different bidding systems to different ad groups. For example, if your total budget is $10 for adverts, manual CPC actions give you flexibility on marketing with as low as $0.10. This means that there is a deduction of 0.10 from every click on your adverts.

Pitch your Interest on quality score

Google always rates ads and how relevant your keywords are to searchers. When Google rates you high, it gives an indication of the position of where your ads will be. When your position and ranking is high in search engines, it directly increases the click-through rate (CTR). Click through rate helps to improve your score and hence lower your Cost per Click.

Display ads on peak time

Displaying ads 24 hours a day can be very expensive especially when you wish to have control of your budget. Having control of your schedule at the time of the day to show your ads can be very helpful. A scheduled advert is one feature that allows you to schedule your ads on the specific days and time you want your ads to show up. This might be somehow less technical if you are already acquainted with the specific days and times to get high conversions from Google.

Generate sales from multiple platforms

As at December 2017, it is recorded that 197 million people visited Amazon monthly. Generating sales from bigger e-commerce sites is a very possible way of increasing sales on your online store, especially if you have a low budget. Amazon and eBay have options for affiliate members to have their products marketed to millions of visitors daily. E-commerce with a little budget can use this opportunity to market their product and online store through the use of links.

Be specific on your audience on social media

Most times we are left with an option of spreading our ads across a large audience. Getting people visiting your e-commerce site through social media ads is more achievable when we are more specific on the target audience. This helps reduce the competitions from other brands on such ads. These ads can be refined according to demographic, geographical location and even interest.

Conclusion

The flexibility of online marketing options has left us with a variety of ways of promoting our online business and stores no matter the budget set aside. Using any of these tools can help control your budget hence increase sales.