How to improve your Website’s Visualization
If not for pictures and graphical display, the online world would most likely be a dull environment for visitors. There is no doubt that the impression created by images and videos gives us a lasting memory and a clearer understanding of any web content.
Website visualization refers to the different layout tools, design, and principles that help to interpret stories and data through the use of pictures and videos to visitors for clearer understanding. For website owners to effectively communicate with visitors, statistical data, graphs, information graphics, and other graphical tools need to be at its best. This is where the help of a visual content marketing agency comes in. We are going to look at ways by which we can improve website’s visualization and communicate effectively with our audience.
Use of simple graphical representation
Telling a better story with just a simple graphical representation is the easiest way to communicate with your audience. Data is a valuable asset for website owners as it shows how relevant their business is to everyone. Using a neat and easy flow chart can help keep visitors and engaged. Sites can use tools such as Venngage, which is a powerful tool that helps create content through graphical representation.
Venngage tool presents data that is difficult to understand with a compelling story to compare values; the composition of values offered in your business, analyzing trends, and the relationship between value sets. A graphical chart like a column chart, bar graph, line graph, dual axis chart can also be used under this platform
Create a compelling story with the right infographics
Stuffing your website with only stories and graphics that do not send a message to visitors and may be the wrong way of communicating with your audience. Infographics are meant to give an easy understanding of a complex subject. When creating a story with infographics, factors like; What concept of information that will be most appealing to customers? What information am I sharing? Is it declarative or explorative information on my site?
Infographics are meant to bring the best attention from your audience on your website. These stories can be created by choosing a topic people are interested in, narrowing your topic to relevant data or content, narrate the story through an intuitive manner but using supportive images and data and end it with a Call to action (CTA). Clicks generated from CTA helps you keep track of how relevant your infographic is to your audience.
Add the right colour blends in your graphics
There are hundreds of colors, and each has unique properties and how they are used in different environments. Some colour blends are used for educational niches, while others for corporate and so on. When improving your website visualization, using the right colour combination particular to your business niche can improve readability and connection with your audience.
Tools like Colorpicker allows you to blend multiple colours together by holding one color and dragging the others to create a blend. This tool gives you room to visualize your color and show your color in practical reality.
Create a story with the help of animated videos
When Microsoft first introduced slideshow with the help of MS Powerpoint, many users found it easier to communicate at meetings, seminars, and conferences. But when animated videos were created, it gave content creators another way to communicate to visitors on their websites. Tools like Powtoon and WeVideos are used to create video infographics that can be incorporated into marketing, human resource, education, and Information and Technology websites. It also allows you to add music sounds or personal voicing which make it easy to engage and connect with your audience. Website visualization with the use of this tool brings a quick understanding with your audience; although it helps reduce the time spent by visitors in reading through your text stories, it helps increase the time spent on your website as images and media are more compelling.
Use GIFs to delight and inform your audience
GIF’s (Graphics Interchange Format) is a video format that can be used to display a very short video. GIF videos can be used in a variety of ways to enhance your website’s visualization. From promotion videos to instructional GIFs, it can be used as an engaging tool to create delight with the audience. Apart from the delightful way it appeals to the audience, GIF can also help a brand or a business in an effective way to tell visitors the next actionable step to take on your website. Giphy is another an online tool that provides a wide variety of gif videos from reactions, entertainment, sports, and emotions.
Tell your visual story using SlideShare
When SlideShare was acquired by LinkedIn in 2012, video-based content has become even more impressive. When the tool was first created, it was meant for sharing documents and information on slides within employees. But today SlideShare has become a useful tool to communicate with your audience and can be incorporated into websites and blogs as a way to enhance and improve visualization.
Use screenshots to convince your audience
Using screenshot is one way to convince your audience on your content. It can help capture static images on screens of devices like phones and laptop that can be used for reporting. Screenshots from fact sheets, data, and graphics improve the quality of websites and help visitors understand your content message. A tool like Snagit has a robust capture and recording with a built-in image for editing all kinds of videos.
Improve your Visuals with the use of Screencasting
Screencasting is another way to improve the visuals of your site. If you fancy the use of an explanatory way to engage your audience on how to use a product or software, then screencasting is for you. This allows you to record explanatory videos from your phone or laptop screen and uploaded in your website or blogs. Screencasting is also perfect for creating video tutorials and lessons.
Use sticky notes to bullet points
Using sticky notes to create a side attraction on your site can help your audience get the relevant update and information. This can significantly improve the visuals of your site by pin-pointing only valuable points or creating directional quotes.